logo
episode-header-image
Jan 2025
28m 13s

How to Get Started On LinkedIn and Grow ...

Michelle B. Griffin
About this episode

Ready to make 2025 the year you say YES to becoming visible and building your LinkedIn presence?

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're focusing on step "E-Elevate Your Authority" with host Michelle B Griffin and expert guest Ivana Todorovic, founder of AuthoredUp, to discuss the latest strategies, data, and roadmap for positioning yourself on LinkedIn and beyond in 2025.

Here’s a sneak peek at what we covered:

  • What’s working now: The most effective strategies for growing your LinkedIn presence.
  • What doesn't work anymore: Outdated tactics that no longer deliver results.
  • Content formats gaining traction: Discover the content types currently getting the most engagement.
  • The roadmap to personal branding: How to confidently jump-start your personal brand in the new year.

Tune in for the full conversation and get actionable tips to kickstart your LinkedIn strategy for 2025.

LINKS
Own Your Lane Newsletter Article on This Interview with All the Tips Your Need to Know
Michelle B Grifin on LinkedIn
Ivana Todorovic on LinkedIn
AuthoredUp Website

The Own Your Lane™ Podcast

Hosted by keynote speaker, author, and LinkedIn® visibility expert Michelle B. Griffin, this podcast helps professionals grow their influence, visibility, and brand authority for business success.

As founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap, Michelle speaks and trains experts, leaders, and organizations to stand out with thought leadership—on LinkedIn, on stage, and in the media.

🎤 Book a chat with Michelle to discuss speaking or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Up next
Jul 29
How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies
So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way.Join me on this episode of Own Your Lane™ with guests Gillian Whitney, Gehan "G" Haridy-Ardanowski and Beth Anne Campbell, as we are ... Show More
28m 35s
May 25
How to Become a Trusted Thought Leader In the Age of AI (Not Just Another Voice Online) with Ashley Faus
Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Hu ... Show More
23m 25s
May 9
How to Build Your Brand Before You’re Ready: The Step-by-Step Path to Own Your Lane With Clarity, Visibility & Authority with Bernie Borges
Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Wor ... Show More
30m 4s
Recommended Episodes
Jul 2022
914. Why Personal Branding is the Future of Marketing with AJ Vaden, the CEO and Co-Founder of Brand Builders Group
I’m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world’s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphas ... Show More
1h 4m
Feb 2025
Founder Mistakes – Why Most Founders Fail (and How Coaching Helps You Succeed) w/ Alexis d'Amecourt
As a startup founder, are you constantly putting out fires and feeling overwhelmed? You may be falling into some common pitfalls without even realizing it. In this episode, Yaniv and Chris are joined by Alexis D’Amecour, Head of Coaching at Mochary Method, to discuss the top foun ... Show More
58m 50s
Dec 2024
LIVE COACHING: Gaining My Customers Trust | Liesl Nel - 1859
If you don’t build trust with your customers, you’ll never close a deal—there’s no way around it! You’ve already heard how companies can build customer trust, but how can an individual seller do this? Join me and my guest, Liesl Nel, in this live coaching session as we share stra ... Show More
13m 19s
Jan 2024
#641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media
How LinkedIn can elevate your podcast and your business with Hala Taha. If you're listening to the Online Marketing Made Easy show, I'm guessing you're a fan of podcasts, right? If you've ever thought about starting a podcast or wanted to leverage LinkedIn to grow your podcast an ... Show More
43m 58s
Feb 2025
You Are Your Brand: Embrace Visibility
In this enlightening episode of our YouTube video podcast, we welcome Kelly Lundberg, a renowned Personal Brand Strategist, Speaker, Author, and the visionary Founder of BrandYOU Creators. Kelly empowers entrepreneurs and CEOs to elevate their personal brands, maximizing both imp ... Show More
55m 42s
Jun 2020
Why You Need a Personal Brand (and How to Create it) with Mike Kim
As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike Kim about building a personal brand a ... Show More
1h 2m
Sep 2024
Building Business on LinkedIn: Colin Hirdman’s Blueprint for Growth
What are some practical ways entrepreneurs to authentically use Linkedin for business growth? Colin Hirdman is an expert on growth marketing who has started numerous companies, and now focuses on helping people succeed on LinkedIn.  Join Scott and Colin as they explore:  * Colin ... Show More
58m 4s
Mar 2025
Three Simple Ways To Get Appointments On LinkedIn | Donald Kelly - 1884
In the last episode, I shared some hidden gems on what prospects really want when they go on LinkedIn. I also provided some examples of how to engage with customers on the platform. But what I didn’t show you was how to turn these prospects into appointments. You’re going to find ... Show More
15m 55s
Jan 2025
Master Personal Branding: 8 Powerful Lessons on Authenticity, Influence, and Success
In this episode of The Business Development Podcast, we’re diving into one of the most important tools for your success in 2025 and beyond: personal branding. I’m here to show you why building your personal brand isn’t just a nice-to-have—it’s essential for standing out in today’ ... Show More
38m 20s
Jan 2025
How to Use LinkedIn Newsletters: A Guide for Businesses
Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? To learn the exact strategies successful creators use to grow massive LinkedIn newsl ... Show More
44m 50s
Listen to millions of songs and podcasts on Anghami