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Mar 2024
30m 20s

How To Grow Your Personal Brand with PR:...

Michelle B. Griffin
About this episode

Are you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business?

Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR.

You don’t need to be a large company with deep pockets to benefit from the power of PR. And more good news: garnering PR is a teachable skill. Now more than ever, the media wants to hear from subject matter experts, small businesses, and even solo businesses. 

This week's expert guest is Kathy Casciani, founder of Azul PR + Communications, which helps founders of service-based businesses and professional service providers use their subject matter expertise to gain visibility and land media coverage. 

Learn: 

  • What is a PR and what it's not
  •  How PR is changing and what it looks like today 
  • Why small businesses can (and should) do their own PR
  • Dos and Don'ts for PR + never do this one thing to a journalist)
  • How to use social media to connect with journalists 
  • The 3Cs to landing PR the right way

Link
Connect with Kathy Casciani on LinkedIn

Ready for PR?

Ready to get started with Personal Branding & PR?  Contact me to learn more about how to build your personal brand and PR strategy roadmap. Learn more at https://michellebgriffin.com/theroadmap/

Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details. 

Own Your Lane® and Become Noticed, Known and Chosen For What You Do Best


Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the four-step Own Your L.A.N.E® personal branding roadmap and training platform, she teaches brilliant professionals how to break free from obscurity and position themselves to become standouts in their industry.

NEW BOOK: Position Yourself The Personal Branding Planner + 3 Planner Bonuses

WEBSITE: MichelleBGriffin.com

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

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