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Feb 2025
57m 54s

Pheromones: Is sexy sweat the key to gen...

Regina Nuzzo and Kristin Sainani
About this episode

Sweaty t-shirt dating parties, sex pheromone dating sites, choosing your dating partner by sniffing them up — wacko fringe fads or evidence-based mating strategies? And what does your armpit stain have to do with your kids’ immune systems, or hormonal contraceptive pills, or divorce rates? 


In this episode of Normal Curves, Kristin and Regina reach back into the 1990s and revisit the scientific paper that started it all: The Sweaty T-Shirt Study. They bring a sharp eye and open mind, critically examining the study and following the line of research to today. Along the way, they encounter interesting statistical topics—including correlated observations, within-person study design, and bar-chart blasphemy—with a short, surprising detour into Neanderthal sex. 


Statistical topics

  • Correlated observations
  • Within-person study design
  • Bar charts 
  • Data and methodological transparency
  • Cherry-picking
  • Meta-analysis
  • Multiple testing
  • Post-hoc analyses

Methodological morals

“Repeat after me: Bar charts are not for numerical data.”

“Those who ignore dependencies in their data are destined for flawed conclusions.”

References


Kristin and Regina’s online courses: 

Demystifying Data: A Modern Approach to Statistical Understanding  

Clinical Trials: Design, Strategy, and Analysis 

Medical Statistics Certificate Program  

Writing in the Sciences 

Epidemiology and Clinical Research Graduate Certificate Program

Programs that we teach in:

Epidemiology and Clinical Research Graduate Certificate Program 


Find us on:
Kristin -  LinkedIn & Twitter/X
Regina - LinkedIn & ReginaNuzzo.com

  • (00:00) - Introduction
  • (02:27) - Pheromone Dating Parties
  • (06:57) - Pheromone Dating Sites and Genetic Matching
  • (10:47) - The Science of HLA Genes and Mate Selection
  • (18:08) - Breaking Down the Original Sweaty T-Shirt Study
  • (23:08) - Study Design Flaws and Data Transparency Issues
  • (27:31) - Statistical Flaws: Correlated Observations Explained
  • (35:22) - Analyzing the Study's Questionable Results
  • (38:18) - The Pill's Influence on Scent Preferences
  • (41:26) - Overstated Conclusions and Wandering Discussions
  • (46:09) - Media Reactions and the Study’s Public Impact
  • (52:22) - Other Studies and their results
  • (55:01) - Conclusion
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