Betsy Goodman of B Goods Lettering is back on the podcast, and wow—what a difference two years makes! When I last interviewed Betsy in October 2022 on episode 93, she had 118 subscribers to her Lettering Box and was using Instagram brilliantly to grow her audience. Fast forward to today, and she’s running two thriving physical subscription boxes, a digital membership, and has grown her subscriber base to 1800!
In this episode, Betsy shares the incredible journey of scaling her business, the lessons she learned along the way, and the strategies that helped her reach her goal of quitting her full-time job.
Finding a niche that thrives
Betsy serves a very specific audience: people passionate about hand lettering and wax seals. By focusing on what they love, she’s created products they can’t wait to subscribe to.
The power of audience polling
Betsy didn’t just guess what her audience wanted next; she asked them! That’s how she discovered her followers were eager for a Wax Seal subscription.
Launching a second subscription successfully
Betsy took what she learned inside Launch Your Box and started The Wax Seal Club with 50 subscribers. Today, it has 1,200 subscribers!
Balancing physical & digital offers
Inspired by an episode of The Launch Your Box Podcast featuring my Mastermind members who hit $1M in annual revenue, Betsy realized she needed monthly recurring revenue to stabilize her income. That led to the launch of her digital membership, The Script & Seal Society, where Betsy teaches exclusive hand lettering and wax seal projects LIVE three times a month.
Overcoming the challenges of growth
From fulfilling boxes out of her basement to hiring help and managing product delays, Betsy shares what it’s really like to scale a subscription business.
Hitting major milestones
Betsy recently quit her full-time job and is now focusing on growing her business even further—with a goal to move out of her basement and into a dedicated space in 2025!
Betsy’s Best Advice for Subscription Box Owners:
Think about your customer first. What else would help them? What else do they need?
Ask your audience! They’ll tell you exactly what they want—if you’re willing to listen.
Be willing to try something new. Don’t be afraid to try and don’t give up!
Betsy’s story is proof that when you take action, listen to your audience, and stay consistent, serious growth is possible. If you’re thinking about adding another revenue stream to your business—whether it’s a second subscription, a digital membership, or something else entirely—you won’t want to miss this episode!
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