Denver was named the winner of a new women’s pro soccer franchise last month, in part because it plans to build one of the first stadiums exclusively for the league. WSJ’s Rachel Bachman explains the seismic shift in women’s sports - and the big money that is coming with it.
Further Reading:
-The Force in Women’s Sports That’s Even More Powerful Than Ca ... Show More
May 2023
PepsiCo’s New Healthy Diet: More Potato Chips and Soda
For years, big food and beverage companies like PepsiCo leaned hard into launching new, healthy food products. But recently, PepsiCo has decided to double down on its flagship chips and soda and is looking to make those products healthier. WSJ's Jennifer Maloney explains what it ... Show More
16m 15s
Sep 28
NWSL's Global Takeover: How America's Wildest League Is Going Ballistic
The NWSL isn't just surviving, it's thriving. This episode dives into how the league's high-octane playing style, fueled by USWNT superstars and exploding investment, is challenging European giants and redefining women's sports. We break down the on-field magic of players like So ... Show More
3m 33s
Jun 2024
The PR Week: 6.6.2024 - Heidi Burgett, US Soccer
<p>It’s going to be a big summer for soccer in the U.S. with the American men's and women’s teams participating in the Summer Olympic Games in Paris and the Copa America kicking off this month. And that’s just a warm-up for the 2026 World Cup, which will be held across the U.S., ... Show More
43m 40s
Apr 2023
Besting The Boys: How Alyssa Thompson Is Changing Soccer
Alyssa Thompson's incredible soccer talent has already made her look like a future global star, even though she's just 18 years old. And her path to greatness, which included becoming the first girl to play on an MLS Next boys academy team (along with her sister, Giselle), has ch ... Show More
27m 28s