Today’s guest, Michael Kitces, recently released an 108-page study called, “How Financial Planners Actually Market Their Services.”
Michael and his team have done all the hard work for you to prove, beyond a shadow of a doubt, how to actually get clients from your marketing.
I don’t say this lightly, but this might be the best podcast episode ever for financial advisor marketing.
Not only will you realize what’s working (and more importantly, what’s not working), but you’ll leave this episode with a plan to dominate 2025 and beyond.
Listen now for an absolute gold mine of financial advisor marketing backed up and proven by hard data.
Show highlights include:
- This 108-page financial space marketing report will show you with crystal clear certainty how to actually get clients from your marketing (0:33)
- Why financial advisors are sometimes spending up to $10,000 per client (and how to get this cost lower while landing more clients) (5:11)
- The insidious “anti-scale” trap most advisory firms find themselves in that slowly bankrupts their firm (6:19)
- How building a faster, sales-based approach to business development gets you up and running but also plants the seeds of destruction in your firm (and the two-track approach to use instead) (13:20)
- The success rates of the most successful marketing strategies for financial advisors backed by hard data (14:58)
- The sneaky “Transfer of Trust” secret that fast tracks your sales pipeline and can result in several new clients each month (27:17)
- Who wins in a battle of generating more clients: Podcasts or video marketing? (31:13)
- 3 things every piece of your marketing must do or it will fall on deaf ears (34:13)
- Why you only need 50 great clients to run a wildly successful advisory firm that rivals even corporate behemoths like Merrill or Morgan (47:05)
- The single most important marketing lesson every advisor needs to hear based on hundreds of hours of hard data and research (50:14)
Since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.