Starbucks CEO Brian Niccol made waves this week by announcing a new Return-to-Office mandate for corporate workers. It’s the latest in a string of changes the coffee company is making to restore its position in the US and global marketplace. Hear Niccol explain his revamped brand strategy in this conversation from February of 2025. He shares insights about e ... Show More
Oct 15
Rich Roll’s ‘crash course’ in entrepreneurship
Rich Roll’s popular podcast recently passed 1,000 episodes. He sat down with host Jeff Berman to discuss his growing podcast network, why he’s ignoring the algorithm, and his tumultuous path from addiction to wellness and endurance athletics. Subscribe to the Masters of Scale wee ... Show More
35m 35s
Aug 2024
Can Brian Niccol turn Starbucks around?
Last week in a major shakeup, Starbucks announced the appointment of Brian Niccol as its new chairman and CEO. Niccol, then CEO of Chipotle, will succeed Starbucks’s Laxman Narasimhan, who is stepping down immediately from the position he’s held for only 17 months. For a company ... Show More
1h 1m
May 2025
Starbucks' Bitter Brew | The Founder's Curse | 1
It's 2021 and Starbucks workers are experiencing post-pandemic exhaustion. For the first time, baristas and others seem poised to vote to form a union. To head that off, Starbucks legendary CEO, Howard Schultz, comes out of retirement. He promises to lead Starbucks back to its em ... Show More
39m 21s