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Feb 2025
34m 4s

Trust-Based Selling Strategies

Diane Helbig
About this episode

Welcome back to "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have a phenomenal guest joining us—Ari Galper, a renowned authority on trust-based selling. If you're tired of traditional sales tactics that feel forced and counterproductive, you're in the right place. In this episode, Ari compares the sales process to a therapist-patient relationship, emphasizing the importance of prospects "owning" their problems for effective

solutions. We dive into his innovative "trust-based languaging" approach, designed to foster integrity and understanding rather than just securing a yes.


Ari introduces us to terms like "hopium," describing unrealistic optimism in sales, and explains

why we need to eliminate phrases like "follow-up," shifting instead to requests for feedback to foster genuine dialogue. We also explore his transformative model called "Unlock

The Game,"j which minimizes the pain of rejection by focusing on trust and integrity instead of high-pressure tactics. We touch on common sales myths, discuss how to diffuse objections rather than create resistance, and understand why authenticity is key in every interaction. Whether you're uncomfortable with traditional sales methods or seeking to become a high-performing salesperson, this episode offers invaluable insights. So, sit back and get ready to learn how to sell with trust and integrity.


If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of

Always Be Curious.


Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.


Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs,

webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

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