In our latest episode of the Visa Spotlights podcast, Andrew Torre, Regional President for Central and Eastern Europe, the Middle East and Africa, delves into the pivotal trends poised to redefine digital payments in 2025.
In 2024, the region surpassed over 370 million Visa credentials, highlighting a significant shift toward digital transactions—a trend that's been growing at an impressive compound annual growth rate (CAGR) of 32% over the past four years. As we move into 2025, the payments landscape continues to evolve, prioritizing accessibility, simplicity, and affordability for everyone.
From the transformative potential of generative AI to the advent of seamless and secure transactions, and from the shift towards biometric authentication to the burgeoning proliferation of embedded finance, the conversation explores key drivers that are set to shape the future of payments.
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