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Jan 2025
9m 2s

The Secret to Growth on Instagram

Edward Sturm
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Today
Schema Mythbusting: The Biggest LocalBusiness Schema Study Ever (and the Surprise ChatGPT Result)
E1070: Breaking down the most extensive LocalBusiness schema test ever run - what it proves, what it doesn't, and why the results matter for local SEO and how businesses show up in ChatGPT. Jake Hundley joins Edward Sturm and David Quaid to walk through a controlled schema experi ... Show More
57m 44s
Yesterday
SEO Is at an All-Time High - The AEO Panic Has Turned Into Regret
E1069: Search interest in SEO just hit a new all-time high. For more than a decade, people have said SEO is dying. Every algorithm update. Every new platform. Every new shift in traffic. The narrative repeats. But the data tells a different story. I break down why search engine o ... Show More
14m 22s
Jun 7
This Simple Canonical Tag Change Increased SEO Traffic by 22%
E1068: Breaking down a real-world ecommerce SEO test that answers a common question: if you have multiple product variations (size, color, quantity), is there anything "special" you should do? The test looked at a simple canonical tag change and found a clear lift on variation pa ... Show More
9m 46s
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