In this episode, Brian dives into a critical topic for physical therapy private practice owners in 2025: profitability. While patient volume is often strong, ensuring a sustainable and profitable practice is the real challenge. Drawing on over 30 years of experience and countless practice assessments, Brian shares actionable strategies for financial success, including diversifying services, leveraging automation, and outsourcing administrative tasks. This episode features an in-depth case study on the financial dynamics of running a 2,100-square-foot clinic, offering practical insights for practice owners at any stage of their journey.

Actionable Takeaways for Practice Owners:

Focus on profits by optimizing operations and expanding services.
Leverage technology and automation to improve efficiency and patient care.
Transition to a hybrid or cash-based model if it aligns with your market and goals.
Reduce payroll costs by outsourcing non-clinical roles.
Stay data-driven and proactive in decision-making.

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Resources Mentioned:

WebPT State of Rehab Therapy Report
The “Newbie eSTIM” system for cash-based services.
Contact Brian for a free practice assessment via Zoom.

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Quote of the Episode: “The way you’ve been doing physical therapy for the last five years won’t cut it in 2025. It’s time to innovate, automate, and outsource so you can thrive—not just survive.”

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Next Steps:

• Book a Free Practice Assessment to evaluate your profitability and growth opportunities for 2025!

• Start each day expecting to do well—your success is in your hands.

Ep.353: Profits, Not Patients: The Real ...