In this episode of Below the Fold, we’re joined by Milda Kise, the Head of Marketing at Beehive, the UAE's leading peer-to-peer lending platform. Milda takes us on her inspiring journey from creative advertising roles to mastering the art of marketing in the financial and FinTech sectors.
Today
How AI Is Transforming Business Messaging with Pushpendra Singh
The conversation explores how business messaging has evolved beyond simple notifications into two-way customer journeys where people can ask questions, resolve issues, discover offers, make purchases and increasingly interact with AI-powered agents.They also discuss how messaging ... Show More
37m 37s
Nov 2024
918. Insights: How to launch in the Middle East
On this episode of Fintech Insider Insights, host Benjamin Ensor is joined by some great guests to discuss expansion into the Middle East.
Imagine, and if you’re listening to this podcast you might not need to imagine, that you’re the founder of a successful fintech. You’re doing ... Show More
51m 51s
Oct 2025
Mastering The Medtech Game: Leadership, Attention, And Growth
In this episode, medtech marketer and MarketCraft founder Omar M. Khateeb joins Samuel to break down how early-stage and growth companies can engineer markets, not just chase attention. From mastering LinkedIn and expanding to X, Meta, and YouTube, to using storytelling that actu ... Show More
29m 35s
Oct 2025
S20E18: From PowerPoint to Powerful - Business Storytelling That Sticks
Send us Fan MailIn this episode, the tables are turned! Instead of asking the questions, MC COO Namaan Mian is in the hot seat - interviewed by Emily Watkins, Senior Marketing Manager at Integreon. We dive into the future of storytelling in a world obsessed with AI and efficiency ... Show More
42m 42s
Jan 2025
Why Human-Centric Marketing Matters in 2025
<p>In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ... Show More
24m 20s
