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Jan 2025
43m 41s

S11E153 Per Lysaa/Intravision Group AS -...

Harry Duran
About this episode

Ever wondered how cutting-edge technology is revolutionizing indoor farming? I've got the inside scoop on the latest innovations that are changing the game. In this episode of the Vertical Farming Podcast, host Harry Duran sits down with Per Lysaa, CTO and co-founder of Elevate Farms and founder of Intravision Group AS. With over two decades of experience in photobiology and LED technology, Per brings a wealth of knowledge to the conversation about controlled environment agriculture.

Per shares his journey from architecture to pioneering LED applications in plant growth, discussing the development of Elevate Farms' patented gravity flow system. This innovative approach allows for highly automated, large-scale production of leafy greens at commodity pricing, potentially disrupting traditional farming methods.

The conversation delves into the challenges of scaling vertical farming operations, the importance of partnerships in innovation, and the potential for machine learning and AI to further advance the industry. Per also touches on the global water crisis and its implications for future food production, highlighting the critical role vertical farming could play in addressing these challenges.

If you're curious about the future of food production and how technology is shaping sustainable agriculture, this episode is a must-listen. Tune in to gain insights from one of the industry's leading innovators and discover the potential of vertical farming to address global food security challenges.

Thanks to Our Sponsors

Indoor AgCon - https://indoor.ag

Key Takeaways

5:22 Early Work with LEDs and Photobiology

10:09 Space Research and Plant Growth

15:52 Cannabis Research and LED Advancements

20:29 Founding Elevate and Business Strategy

25:21 Balancing Roles in Two Companies

Tweetable Quotes

"Plants have light receptors. So they are able to detect from far red through red, green, blue, up to the UV. And whenever they detect, the combination of spectrum and intensity sets off a chemical process in the plant that directly controls morphology and what we call primary and secondary metabolite processes."
"I read Peter Drucker, the guy who invented management theory and quality management, and he said that the purpose of a business is the creation of customers. It's not about shareholder value or maximizing return on investment, it's about creation of customers."
"We are facing a global water crisis which will greatly impact and disrupt how we make food on this planet. And 2030 and onwards, it's going to look bad. Countries in Asia, Africa, parts of Europe, parts of North America are really badly positioned."

Resources Mentioned

Website - https://www.elevate.farm/ & https://www.intravisiongroup.com/

LinkedIn - https://www.linkedin.com/in/per-aage-lysaa-9685592/

Connect With Us

VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast

VFP Twitter - https://twitter.com/VerticalFarmPod

VFP Instagram - https://www.instagram.com/direct/inbox/

VFP Facebook - https://www.facebook.com/VerticalFarmPod

Subscribe to our newsletters!

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Horti-Gen Insights - https://www.hortigeninsights.com/

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Podcast Production and Marketing by FullCast

Mentioned in this episode:

AgTech Companies

https://agtechcompanies.com

2025 US Indoor Farm Report

http://verticalfarmingpodcast.com/report

Indoor AgCon 2025

Indoor AgCon 2025

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