logo
episode-header-image
Jan 2025
43m 41s

S11E153 Per Lysaa/Intravision Group AS -...

Harry Duran
About this episode

Ever wondered how cutting-edge technology is revolutionizing indoor farming? I've got the inside scoop on the latest innovations that are changing the game. In this episode of the Vertical Farming Podcast, host Harry Duran sits down with Per Lysaa, CTO and co-founder of Elevate Farms and founder of Intravision Group AS. With over two decades of experience in photobiology and LED technology, Per brings a wealth of knowledge to the conversation about controlled environment agriculture.

Per shares his journey from architecture to pioneering LED applications in plant growth, discussing the development of Elevate Farms' patented gravity flow system. This innovative approach allows for highly automated, large-scale production of leafy greens at commodity pricing, potentially disrupting traditional farming methods.

The conversation delves into the challenges of scaling vertical farming operations, the importance of partnerships in innovation, and the potential for machine learning and AI to further advance the industry. Per also touches on the global water crisis and its implications for future food production, highlighting the critical role vertical farming could play in addressing these challenges.

If you're curious about the future of food production and how technology is shaping sustainable agriculture, this episode is a must-listen. Tune in to gain insights from one of the industry's leading innovators and discover the potential of vertical farming to address global food security challenges.

Thanks to Our Sponsors

Indoor AgCon - https://indoor.ag

Key Takeaways

5:22 Early Work with LEDs and Photobiology

10:09 Space Research and Plant Growth

15:52 Cannabis Research and LED Advancements

20:29 Founding Elevate and Business Strategy

25:21 Balancing Roles in Two Companies

Tweetable Quotes

"Plants have light receptors. So they are able to detect from far red through red, green, blue, up to the UV. And whenever they detect, the combination of spectrum and intensity sets off a chemical process in the plant that directly controls morphology and what we call primary and secondary metabolite processes."
"I read Peter Drucker, the guy who invented management theory and quality management, and he said that the purpose of a business is the creation of customers. It's not about shareholder value or maximizing return on investment, it's about creation of customers."
"We are facing a global water crisis which will greatly impact and disrupt how we make food on this planet. And 2030 and onwards, it's going to look bad. Countries in Asia, Africa, parts of Europe, parts of North America are really badly positioned."

Resources Mentioned

Website - https://www.elevate.farm/ & https://www.intravisiongroup.com/

LinkedIn - https://www.linkedin.com/in/per-aage-lysaa-9685592/

Connect With Us

VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast

VFP Twitter - https://twitter.com/VerticalFarmPod

VFP Instagram - https://www.instagram.com/direct/inbox/

VFP Facebook - https://www.facebook.com/VerticalFarmPod

Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

🎙️🎙️🎙️

Podcast Production and Marketing by FullCast

Mentioned in this episode:

AgTech Companies

https://agtechcompanies.com

2025 US Indoor Farm Report

http://verticalfarmingpodcast.com/report

Indoor AgCon 2025

Indoor AgCon 2025

Up next
Sep 12
175: Advanced Aeroponics & Why Vertical Farming’s Future Lies in Glasshouses
Are you curious about the latest innovations in sustainable agriculture? I recently caught up with Charlie Guy, CEO of Let Us Grow, to discuss the fascinating world of advanced aeroponics and its potential to revolutionize greenhouse farming.Charlie shared insights on Let Us Grow ... Show More
51m 30s
Aug 29
174: The Hidden Power of Steam in Indoor Farming
Are you struggling to maintain soil health and reduce costs in your indoor farming operation? Soil steaming technology might be the solution you've been searching for.In this episode, I speak with Hans Kristian Westrum, Chief Strategy Manager at Soil Steam, about their innovative ... Show More
46m 21s
Aug 15
173: Unlocking Million Dollar Grants for Indoor Farmers with Andy Seckinger
Have you ever felt overwhelmed by the complexities of applying for agricultural grants? I sat down with Andy Seckinger, Sales Director at United Grants of America, to demystify the process and explore effective sales strategies for farmers and entrepreneurs.Andy's journey from a ... Show More
57m 16s
Recommended Episodes
Aug 2024
Seeding Sustainability: Agriculture Innovations to Feed Future Generations
The agriculture industry will need to feed a projected 10 billion people by 2050. To meet this demand, project teams are transforming production—finding climate-friendly ways to maximize yields. Guests share how they’re helping agriculture giants like Cargill reduce carbon emissi ... Show More
25m 19s
Oct 1
The World Reacts to Sora 2, Slop vs. Farming Debate | Reece Chowdhry, Jim Gao, Fan-Yun Sun, Carl Pei, Shehzan Maredia, Victor Riparbelli, William Fedus, Jayanth Madheswaran
(05:21) - Slop vs. Farm Debate (11:40) - Ben Thompson's Sora 2 Analysis (35:37) - The Timeline Reacts to Sora 2 (01:34:31) - The Stablecoin Duopoly is Ending (01:42:14) - Reece Chowdhry, Founding Partner of Concept Ventures, recently announced the launch of their latest $88 milli ... Show More
3h 17m
Aug 2024
S5E31 Jad Allam | Manufacturing Yields, Growing Young Engineers, & Engineering Analytics
Send us a textIn this episode, Jad Allam discusses his journey into engineering, starting as a process engineer at Applied Medical and eventually becoming a Group Vice President. He shares his experiences in scaling up the Gen 2 Voyant device production, including the challenges ... Show More
48m 32s
Jul 2022
The future of supply chain with Ox's CEO Charu Thomas
Ox optimizes fulfillment operations by automating manual tasks and increasing workforce efficiency. Ox's CEO Charu Thomas started thinking about this space in college and then ended up founded a company in Northwest Arkansas!As a second-year undergraduate, Charu took her concept ... Show More
33m 51s
Aug 2024
Driving Supply Chain Solutions for Life Sciences with AI - with Andrei Tadique of Takeda
Today's guest is Andrei Tadique, Director and Head of Manufacturing Science at Takeda Pharmaceuticals. Andrei joins us on today's podcast to discuss the biggest challenges for Life Sciences leaders in driving logistics and supply chain workflows. In the course of his conversation ... Show More
24m 19s
Aug 20
Carbon Robotics on a New Era of Farming with Robots and Sustainable Innovation - Ep. 270
Paul Mikesell, Founder and CEO of Carbon Robotics, shares how combining artificial intelligence and lasers is transforming modern agriculture. From identifying and eliminating billions of weeds without chemicals to boosting crop yields and reducing operational costs, AI-driven ro ... Show More
34m 57s
Jul 2024
Why Sustainable Farming Will Save The World with Peter Ballerstedt, PhD : 1178
In this episode of The Human Upgrade, Dr. Peter Ballerstedt, a leading expert in ruminant animal agriculture, discusses the essential role of ruminant animals in sustainable farming. You'll learn about the critical importance of animals like cows and sheep in maintaining soil hea ... Show More
1h 1m
Oct 2023
Saving Crops with AI
AI can solve some of today's most complex challenges, and over the years this has become reality even in the agricultural industry. Due to environmental factors and other threats, sustainable farming is becoming more at risk, and by harnessing the power of AI, tools to help local ... Show More
35m 27s
Jan 2025
Exploring the Past, Present, and Future of AI/ML
In this episode of the Data Science Salon Podcast, host Anna Anisin sits down with two influential leaders in AI and data science to discuss their experiences, challenges, and insights into the evolving landscape of the industry. First, Fatma Tarlaci, Chief Technology Officer at ... Show More
40m 47s
Dec 2024
How Diamond Cooling Could Power the Future of AI, with Akash Systems
In this episode of No Priors, Sarah sits down with Felix Ejeckam and Ty Mitchell, founders of Akash Systems, a company pioneering diamond-based cooling technology for semiconductors used in space applications and large-scale AI data centers. Felix and Ty discuss how their backgro ... Show More
42m 21s