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Jan 2025
28m 54s

How a 160-Year-Old Startup Uses AI: The ...

MIT Sloan Management Review and Boston Consulting Group (BCG)
About this episode
After trying his luck at the stock market, Ronald den Elzen, pursued a career in technology leadership instead. Today, as the chief technology and digital officer of The Heineken Company, he encourages his team to think about the legacy beverage company as a 160-year-old startup with global scale, operating with multiple brands in more than 80 markets. When ... Show More
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