Rachelle Dené Poth is an edtech consultant, presenter, attorney, author, and teacher. Rachelle teaches Spanish and STEAM: What’s nExT in Emerging Technology at Riverview Junior Senior High School in Oakmont, PA. Rachelle has a Juris Doctor degree from Duquesne University School of Law and a Master’s in Instructional Technology, and earned a second doctorate, focused on Educational Technology.
Rachelle is an ISTE Certified Educator and a Microsoft Innovative Educator Expert. She is a past-president of the ISTE Teacher Education Network and served on the Leadership team of the Mobile Learning Network for five years. She received the ISTE Making IT Happen Award in 2019 and has received several Presidential gold and silver awards for her volunteer service to education. She was named one of 30 K-12 IT Influencers for 2021. She has been selected as Outstanding Teacher of the Year by PAECT (the Pennsylvania Association for Educational Communications in Technology, the PA affiliate of ISTE) and by the NSBA as one of the "20 to Watch" educators.
Since 2019, Rachelle has written seven books. Her newest book is "How to Teach AI." She has also contributed to eight other books related to education. She presents regularly at state, national and international conferences and provides professional development and coaching for educators.
Rachelle is a columnist for Getting Smart and a blogger for Defined Learning and NEO LMS. She has a podcast ThriveinEDU and is the host of a PBL Podcast by Defined Learning on the BAM Radio Network. Rachelle is also a host of ThriveinEDU Live and leads a community of educators on Facebook.
Takeaways
Chapters
00:00Introduction to the Dr. Will Show
01:49Navigating Book Marketing for Educators
10:58Building an Engaging Newsletter
18:34Choosing the Right Social Media Platform
28:34Creating Effective Graphics for Promotion
36:47Challenges in Educational Technology Consulting
38:30Embracing Technology in Education
41:48Redefining Consulting and Business Focus
44:35Establishing Your Voice in the AI Landscape
46:58Authenticity in Teaching and Content Creation
52:58Visual Branding and Graphic Design Strategies
58:42The Importance of Professional Photography
01:01:06Marketing Your Book: The Hard Work Begins
01:07:50Building Community and Consistency in Marketing
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