How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story.
Oct 2025
Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early 2000s, the family business was doing $1M in sales and struggling to stay afloat. Jeff had a high-paying job in finance, but walked away from it to reinvent the business. His strat ... Show More
1h 12m
Jul 2024
Many California Almond Growers Struggling To Stay Afloat
In the last decade, almonds have turned up everywhere. Even at the Super Bowl, where a commercial showed actor Jeremy Renner supercharged by almond milk. Even so, California almond producers have been struggling. Growers have in some ways been the victims of their own success - a ... Show More
10m 37s