logo
episode-header-image
Dec 2024
15m 42s

Pistachios (Replay)

Freakonomics Network & Zachary Crockett
About this episode
How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story. 
Up next
Today
Superhot Chili Peppers (Replay)
<p>The market for gustatory pain is surprisingly competitive. Zachary Crockett feels the burn.</p><p> </p><ul><li><strong>SOURCES:</strong><ul><li><a href="https://puckerbuttpeppercompany.com/pages/our-roots">Ed Currie</a>, founder and president of the PuckerButt Pepper Company.< ... Show More
16m 27s
Nov 17
115. Miniature Golf
<p>How much does it cost to design and build a mini-golf course? And what’s it like to run one? Zachary Crockett putts things in perspective.</p><p> </p><ul><li><strong>SOURCES:</strong><ul><li><a href="https://www.linkedin.com/in/kaitlyn-conaboy-350136b1/">Katie Conaboy</a>, CEO ... Show More
21m 37s
Nov 10
114. Natural and Artificial Flavors
<p>How do flavorists capture the essence of a fruit and put it in a can of sparkling water, or a tub of yogurt? Zachary Crockett takes a bite.</p><p> </p><ul><li><strong>SOURCES:</strong><ul><li><a href="https://www.linkedin.com/in/terrymiesle/">Terry Miesle</a>, master flavorist ... Show More
19m 43s
Recommended Episodes
Jul 2024
Many California Almond Growers Struggling To Stay Afloat
In the last decade, almonds have turned up everywhere. Even at the Super Bowl, where a commercial showed actor Jeremy Renner supercharged by almond milk. Even so, California almond producers have been struggling. Growers have in some ways been the victims of their own success - a ... Show More
10m 37s
Feb 2025
Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco
<p>Feeling the impact of eggflation? Vital Farms’ CEO Russell Diez-Canseco joins Rapid Response to offer valuable context beyond the eye-popping price tags. As avian flu continues to wipe out millions of birds, many egg producers are struggling — but Vital Farms has managed to ke ... Show More
29m 4s
Jul 2024
🌯 “I measured the bowls” — Chipotle’s burrito “weight debate”. Wimbledon’s grass startup. Amazon’s renewable energy win.
<p>Chipotle is accused of “mis-sizing” their burrito bowls… so 1 bank analyst tested 75 of them.</p><p>Your home may run on Amazon clean energy… because Amazon is a power company too.</p><p>The real winner of the Wimbledon tennis tournament is… the startup that grows their grass. ... Show More
24m 54s
Feb 2025
Ben & Jerry’s founders eye a second scoop
Ben & Jerry in talks to buy back eponymous brand from Unilever (UL). (00:30) Anheuser-Busch (BUD) sees only a limited impact on beer prices from tariffs in 2025. (02:05) META said to apologize for glitch that flooded Instagram Reels with graphic content. (02:56) Episode transcrip ... Show More
6m 28s
Feb 2025
20VC: The Insane Story of Glovo: Selling 30% of the Company for €100K | The McDonalds Deal That Saved Them | Running out of Money Three Times | Burning $1M Per Day | Being Acquired for $2.2BN with Oscar Pierre, Founder @ Glovo
<p dir="ltr">Oscar Pierre is the Founder and CEO @ Glovo, the food delivery site that will get you anything you want to your doorstep. This story is insane, the company was started by Oscar 11 years ago, in their pre-seed round they sold ⅓ of the company for €100K. The company wa ... Show More
1h 7m
Oct 2024
John Mackey: Building Whole Foods
From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating. Discover how a single near-death experience transformed a 25-year-old ... Show More
2h 15m
Aug 2024
🦏 “Dude Where’s My Horn?” — Economics saves Rhinos. Big Tech’s AI FOMO. CapCut’s crazy speed.
<p>In South Africa they’re preemptively de-horning rhinos to save them from poachers… Economics is saving the rhino.</p><p>Big Tech is being driven by AI FOMO… and Wall Street is analyzing their AI spending receipts.&nbsp;</p><p>There is 1 app more powerful than TikTok… It’s call ... Show More
23m 47s
Aug 2024
⌚ “Photo Finish Inc.” — Omega’s Olympic moment. Wall Street’s 3-Bubble Problem. The Frozen-est IPO.
<p>Noah Lyles won the men’s 100M, thanks to Omega’s watches… It was Omega’s supermarketing moment.</p><p>Japan’s stock market just had its worst day in 37 years… and in the US, we face a “3-Bubble Problem.”</p><p>¾ of the food we eat was frozen at some point… which explains how L ... Show More
23m 22s
Jul 2024
🐮 “Got Dairy?” — Big cheese's turnaround. Flo’s $1B menopause app. Starbucks’ double-pump plan.
<p>Women’s health app Flo just hit a $1 billion valuation… so it’s expanding to Millennial Menopause.</p><p>We crunched the numbers on Starbucks… it’s officially Wall Street’s least-loved fast food chain.</p><p>The Dairy Industry is living its best life… because Big Milk bet the ... Show More
23m 12s
Apr 2025
#806: How Rich Barton Built Expedia and Zillow from $0 to $35B — Audacious Goals, Provocation Marketing, Scrabble for Naming, and Powerful Daily Rituals
<p><strong>Rich Barton</strong> is the co-founder and co-executive chairman of <a href="https://www.zillow.com/" rel="noopener noreferrer" target="_blank"><strong>Zillow</strong></a>, a company transforming how people buy, sell, rent, and finance homes. Before Zillow, Rich founde ... Show More
2h 25m