Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the challenges they've faced, and their ambitious plans for the future.
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Highlights:
"Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business”
"Mentorship and understanding marketing are key for us."
"If we increase the price 10% we're not losing 10% right? Which is perfect, like and, and that's a key thing for anybody to understand, that's watching this or listening to this, is just how valuable an additional dollar is to the business owner versus the customer."
"Creating a strong company culture with clear values has been a big focus for us."
Timestamps:
00:00 Paid Advertising as a Business Generator
02:20 Urban Oasis - Background and Growth
05:00 Early Days - Hands-on Work and Expansion
09:21 Deciding to Go All-In on the Business
12:06 Current Team Size and Challenges
15:48 5-Year Vision and Growth Plans
21:11 Marketing Quadrants and Strategies
25:00 Importance of Paid Advertising
32:23 Pricing Strategy and Profit Margins
38:46 Scaling Considerations and Overhead
47:39 Integrating Sales and Marketing
57:19 Lessons Learned from Next Level Pros
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