logo
episode-header-image
Dec 2024
1h 12m

2025 Ecom Planning: The Framework That C...

The Ecommerce Playbook
About this episode

This episode is brought to you by: Finaloop: https://www.finaloop.com/

Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the PROPHIT System – a proven framework designed to help ecommerce brands create accurate, data-driven financial and marketing plans.

Discover how to:

  • Bridge the gap between what’s likely to occur and what you want to occur.
  • Align your financial plan with your marketing strategy for predictable growth.
  • Avoid the common pitfalls of "hope-based" forecasting.
  • Build realistic goals that challenge and inspire your team without leading to burnout.

Whether you’re a CEO, head of marketing, or finance leader, this system will help you optimize every dollar spent and drive profitable, sustainable growth. Watch as we break it down step-by-step, using real data and actionable insights!

Show Notes:

Up next
Yesterday
From Flipping Houses to 20,000+ SKUs: How Lighthouse Co Built a Multi-Brand Empire
What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lighthouse Co a curated lighting and home goods brand with 20,000+ SKUs, serving designers and homeowners across Canada and the US.In this episode, Brian Sakansky sit ... Show More
51m 35s
Apr 23
Q1 2026 vs 2025: What Changed in Ecommerce (The Data)
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-over-year data from the DTC Index.The headline: Meta spend is up 25% year over year while ROAS only degraded 3%. Google ROAS actually increased 12% despite higher sp ... Show More
16m 31s
Apr 21
You Don't Want Strategy. You Want an Outcome.
The number one pain point brands bring to us: "My current agency gives me execution, not strategy."Luke and Richard, break down why that complaint, while valid, doesn't go far enough.Most brands are stuck in one of two broken relationships:An agency that only executes (you tell t ... Show More
23m 11s
Recommended Episodes
Mar 2025
Navigating E-Commerce Challenges in 2025 with Sabir Semerkant
E-Commerce in 2025: Challenges & Winning Strategies How can e-commerce brands thrive in 2025? In this Sales Pop episode, expert Sabir Semerkant, who has helped drive over $1 billion in sales, reveals key strategies for growth. Learn why many businesses fail due to poor decision-m ... Show More
30m 35s
Dec 2024
651. Dream It, Build It, Own It: Crafting Your 2025 Vision
Welcome to another episode, product bosses! As we stand on the edge of 2025, join me in this special New Year's episode focused on how to make this your most successful year yet. From reflecting on your wins and challenges of 2024 to creating a clear vision for 2025, I’m walking ... Show More
20m 55s
Jan 2022
Run Your Quarter Like a CEO
Send us Fan MailEvery new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire busines ... Show More
36m 24s
Nov 2024
3 Genius Moves to Supercharge Your Life and Business in 2025
Want to know the 3 genius moves we’re making right now to set ourselves up for massive success in 2025? Chris and I are sharing how we’re leveraging AI as the ultimate game-changer for saving time and scaling your business, the magic of building authentic, in-person connections t ... Show More
25m 17s
Feb 2025
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
In this episode of The Russell Brunson Show, I’m diving into one of the biggest secrets behind explosive business growth - momentum. Most marketers launch a product, see some initial success, and then stop!  It boggles my mind because they lose all the traction they’ve built. But ... Show More
31m 49s
Jan 2025
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to ble ... Show More
1 h
Mar 2025
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
In this episode of The Russell Brunson Show, I break down one of the most important lessons I’ve ever learned in marketing and business: Every company has one funnel that rules them all!  …and the faster you identify and optimize yours, the faster you grow! I share the same fr ... Show More
27m 10s