logo
episode-header-image
Mar 2024
12m 27s

The creative power of your intuition | B...

TED
About this episode

Great ideas are like electricity -- they snap into sharp focus and sprint from place to place. What's the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions -- and calls on us all to tap into the power of our intuition and become creative trailblazers.



Hosted on Acast. See acast.com/privacy for more information.

Up next
Today
The power of imagination — onstage and off | Suki Hillier
When professional child actor Suki Hillier landed the title role in "Matilda The Musical," she thought she would have to learn how to become someone else. Instead, she realized she had known the role since she was three, when she playfully tried to move objects with her mind the ... Show More
12m 28s
Yesterday
Can a camera on every corner make us safer? | Garrett Langley
Garrett Langley founded Flock because he believed it was too easy to get away with crime in the US. His solution? A network of license plate readers, cameras, drones and audio sensors that has changed how police departments investigate crime — and raised urgent questions about sa ... Show More
18m 12s
Jul 15
Why AI will never replace a great teacher | Matt Wu
What's the most powerful tool in any classroom? In the age of AI, education advocate Matt Wu still believes it's the people. In this hopeful talk, he discusses the nonprofit he leads, Schoolhouse, which pairs students with peer tutors from across the globe, building the crucial h ... Show More
15m 23s
Recommended Episodes
Dec 2023
Moment 138: The Power of Letting Go & Embracing the Unknown Bozoma Saint John
In this moment, the American businessperson and marketing executive, Bozoma Saint John discusses how to find your destiny. Bozoma says that too often people say that they just ‘fell into’ the job or industry they are in, when in fact she believes that this is destiny coming to fi ... Show More
17m 20s
Jul 2025
Aspire with Bozoma Saint John: Why Playing Small Is Sabotaging Your Success (and How to Stop)
In this electrifying sit-down, marketing powerhouse Bozoma Saint John tells Emma Grede how trusting her gut—and refusing to shrink—propelled her from a junior assistant’s cubicle to the C-suite, and now to founding the hair-care disruptor, Eve by Boz. She unpacks why “excellence ... Show More
1h 35m
Dec 2024
How to Be More Creative
<p>It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. ... Show More
52m 3s
Mar 2023
Rapid Response: Live with urgency, w/Bozoma Saint John, former Netflix CMO
Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for ... Show More
28m 5s
Jun 2020
Episode 89: How to Be More Creative and Have Big Ideas with Craig Case
<p>Would you like to be more creative? Would you like more insights & aha moments? This is a fascinating rebroadcast conversation about the brain, creativity & inspiration with Craig Case, author of Big Ideas. Now more than ever, creativity and reinvention are extremely important ... Show More
43m 55s
Apr 2023
Entre-Talk: Ideas
<p>Do you struggle with coming up with new ideas for your business or marketing plan? As a seasoned entrepreneur and creative thinker, I've discovered that ideas are abundant - it's all about tapping into them and recognizing them when they come your way. But how can you become m ... Show More
13m 5s
Jun 2025
Turning Ideas to Action: How Your Mindset Impacts Creativity. With Zorana Ivcevic Pringle.
Todays guest is Zorana Ivcevic Pringle, a Senior Research Scientist on Creativity at Yale University and author of the book The Creativity Choice, The Science of Making Decisions to Turn ideas into action. Zorana brings insights into the nature of the creative process, from the f ... Show More
47m 5s
Oct 2022
155: Where Good Ideas Come From by Stephen Johnson
Ever wonder what sparks a flash of brilliance or what kind of environment creates eureka moments? Today’s author dissects the science of breakthroughs and identifies seven key patterns behind genuine innovation. Join Joe & Mike as they consider the question: where do good ideas c ... Show More
1h 49m
Jul 2024
“It’s Play!” | Accessing Your Creativity
Everyone can and should embrace their inner creative. Whether you’re a professional artist or you’re just trying to decorate your home, we all benefit from imagination and play sometimes. But sometimes it’s hardddddd. So what’s the solution? Meditating? Journaling? Taking a damn ... Show More
36m 53s
May 2023
Exploring creativity, passions, self-expressions, and hobbies
This episode explores the transformative power of creativity and its impact on our lives. It provides valuable insights on how to unlock your creative potential, nurture existing talents by embracing curiosity, overcome creative blocks, and find inspiration. 
28m 58s