Join Tom Wheelwright as he discovers how entrepreneurs can price their products and services exactly what they deserve and "boost" their profits with author and keynote speaker, Casey Brown.
Casey helps organizations be paid well for their excellence. She leads a team of experts who help organizations discover their true pricing power—and watch their profits rise as a result. With degrees in Chemical Engineering, Spanish and Business and career experience in engineering, Six Sigma and pricing strategy for multiple Fortune 500 companies, Casey brings unmatched expertise to help clients.
Casey's decades-long reputation as a pricing expert arose from pioneering innovative pricing content, formulating and executing pricing strategies, and coaching and training teams to drive culture change and dramatic, sustainable results. Now she leads the team at Boost to help organizations price from confidence, negotiate with courage, and make better pricing decisions.
In this episode, learn how to make your value clear to your consumers, how to build trust with potential prospects, and how to price with confidence - not fear.
Order Tom's book, "The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make" at: https://winwinwealthstrategy.com/
00:00 - Intro.
06:18 - How entrepreneurs can communicate their value.
10:03 - STOP letting fear drive how much money you earn.
11:32 - STOP taking your brilliance & expertise for granted.
15:32 - Pricing for billable hours.
17:18 - Steps to build trust with potential prospects.
21:53 - Monthly fee vs. Hourly fee?
24:35 - Pricing Power: Am I underpriced or overpriced? The answer is in the market.
30:00 - Steps for price increases with existing customers.
33:22 - What if I sell products? Does this all apply to me? Where does it differ?
Tom Wheelwright, #CPA is a Best-Selling Author, Entrepreneur & Worldwide Authority on Tax. https://wealthability.com/tom/
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PODCAST: WealthAbility®
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Resources
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Tom's Book: Tax-Free Wealth https://taxfreewealthbook.com
Visit WealthAbility® https://wealthability.com/
Sign up for Tom's Free Weekly Report https://wealthability.com/getreport/
Schedule A Call With My Team https://wealthability.com/schedulecall/
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Looking for more on Casey Brown?
Website: boostpricing.com, caseybrown.com
Books: "Fearless Pricing"
LinkedIn: https://www.linkedin.com/in/caseybrownboost
DISCLAIMER: WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.