I sat down with Charlie Wright, Founder & CEO of Humantra, the fastest-growing electrolytes brand in the UAE, now eyeing global expansion after a successful UK launch. Charlie’s journey to Dubai began straight out of college, where a sales job quickly showed him that he craved more than the corporate grind. After two failed ventures, he learned valuable lessons that paved the way for something bigger. A chance encounter with the Huda Beauty investment team led him to join their incubator, ultimately giving birth to Humantra. In this episode, we explore the world of electrolytes, navigating obstacles, scaling a business, and forming international collaborations, all while unpacking the key insights Charlie picked up along the way.
Support for this episode comes from Capital.com, a global investment platform with newly launched offices in Dubai. To learn more about Capital.com click here.
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