logo
episode-header-image
Dec 2024
1h 14m

E86: Maha Abouelenein: build your brand,...

Loulou Khazen
About this episode

I sat down with Maha Abouelenein, powerhouse communicator, entrepreneur, and best-selling author of Seven Rules of Self-Reliance. Maha shares her incredible journey—from starting as a secretary for Naguib Sawiris to building a PR empire, working with global icons like Gary Vee, and becoming a bestselling author. We dive into the lessons from her book, the importance of betting on yourself, unlearning outdated ideas, and building a personal brand rooted in authenticity. Maha’s insights are both inspiring and practical, whether you’re an entrepreneur, corporate leader, or someone seeking purpose and growth. This is a masterclass in resilience, reinvention, and self-belief!


Support for the show comes from Capital.com, a global investment company with offices in Dubai. Click here for a chance to win AED 1m. 


Up next
Jun 17
E95: From Refugee Roots to Snapchat VP: Hussein Freijeh on Love, Progress and Authentic Leadership
What does progress mean when you start life as a refugee?In this heartfelt episode, Snapchat's MENA VP Hussein Freijeh opens up about building what his father and grandfather never had.We talk about fatherhood, the pressure to succeed, why he nearly lost his job in Big Tech, and ... Show More
1h 28m
May 29
E94: محمد جودت: لأول مرة، ما لم يُقَل عن النجاح والحياة
ماذا لو كان ما نؤمن به عن النجاح والمشاعر والعمل... مجرد وهم مغلف بإتقان؟في هذه الحلقة المؤثرة، نستضيف محمد جودت — الرئيس التنفيذي السابق للأعمال في غوغل إكس، مؤلف عالمي الأكثر مبيعًا، وصوت رائد في السعادة وتطوير الذات🌐 هذه الحلقة برعاية Bioniq Go: https://bioniq.com/loulou🎁 اس ... Show More
1h 52m
May 10
E93: "زينة خوري تتحدث عن الاستثمار بالنفس، العقارات، و"الدراما
شاهد الملايين برنامج “دبي بلينغ” على نتفليكس، حيث نتابع حياة الأثرياء الباذخة في الجانب الصاخب من دبي. لكن ما لا يعرفه كثيرون هو من هم هؤلاء الأشخاص خلف الكواليس، بعيدًا عن الأضواء والثراء. في هذه الحلقة، أتحاور مع زينة خوري، نجمة “دبي بلينغ”، حول الشهرة، والثروة، وما وراءهماهذه ... Show More
1h 7m
Recommended Episodes
Sep 2024
7 Rules of Self-Reliance: Leadership and Branding with Maha Abouelenein
In this episode of The Change Officer: Media & Comms, Ivan welcomes Maha Abouelenein, the driving force behind Digital & Savvy, to explore the world of communications, branding, and leadership. Maha shares her incredible journey, from working with global brands to mentoring start ... Show More
35m 54s
Nov 2024
How To Succeed In Your Career By Investing In Your Reputation, Creating A Personal Brand, And Becoming A Super Networker, with Maha Abouelenein
If you’re looking for the cheat code to catapult your career trajectory, today’s episode is a must-listen. We’re learning how to succeed using our most valuable currency: our reputation, and our networks, from global communications strategist Maha Abouelenein.Our reputations matt ... Show More
29m 9s
Mar 2024
559: How To Build A Billion Dollar Business & Do Good In The World | Radek Sali
What does it take to transform a $15 million company into a staggering $2.1 billion success story? … Is it possible to grow a business that big and still have a positive impact on your employees, your community, and the world at large?… And can you do all that without burning out ... Show More
1 h
Apr 30
The Brand Agent: A New Era of Personal Branding for Entrepreneurs and Influencers with Alexis Quintal
Alexis Quintal, founder of Rosarium, is a personal branding expert and former professor who empowers entrepreneurs through PR, combining a passion for teaching with over a decade of industry experience. Top 3 Value Bombs 1. You can build the relationship and trust through persona ... Show More
26m 29s
Feb 2025
Turning Pain into Purpose, with Loren Ridinger
In this episode, I sit down with Loren Ridinger—a powerhouse entrepreneur, motivational speaker, and co-founder of Market America. Loren and her husband, JR Ridinger, built a global empire, empowering thousands of entrepreneurs to achieve financial independence. But when she lost ... Show More
36m 35s
Oct 2024
Noor Balde | The Apprentice Star & Young Female Entrepreneur | Recipe To Success | S7: EP5
In this episode we talked about Noor's upbring, being part of S18 of The Apprentice, getting started in entrepreneurship, building Lux Lumier & so much more! My first ever book and course are out now! Book: You Are The Brand Link (Amazon) - https://www.amazon.co.uk/dp/B0DJDSGRBH? ... Show More
1h 1m
Mar 2025
Is Building A PERSONAL BRAND ONLINE Still Worth It In 2025? | Tai Lopez
Tai Lopez is one of the most polarizing entrepreneurs in the game. Some people know him from his viral “here in my garage” ad, others see him as a marketing genius who’s built an empire around business education and investing. But love him or hate him, one thing is undeniable—Tai ... Show More
2h 13m
Jan 2025
337. Unlocking Influence in 2025: Personal Branding, PR Strategies, and Impact with Brielle Cotterman
In the first guest interview of the year, host Suneera Madhani sits down with Brielle Cotterman, CEO of the Influential Leader Agency and President of CEO School. Brielle shares her expertise on personal branding, leveraging PR, and creating impactful thought leadership in 2025. ... Show More
47m 44s
Apr 2024
The Transformative Power of Change & Giving Back, w/ Rodric Lenhart
Rodric Lenhart is a dynamic force in the world of finance, blending his expertise in investment strategies with a passion for driving positive change. He’s also an author, a lifelong entrepreneur, and a coach who helps entrepreneurs and owners build businesses that fit their live ... Show More
50m 49s
Jan 2025
Master Personal Branding: 8 Powerful Lessons on Authenticity, Influence, and Success
In this episode of The Business Development Podcast, we’re diving into one of the most important tools for your success in 2025 and beyond: personal branding. I’m here to show you why building your personal brand isn’t just a nice-to-have—it’s essential for standing out in today’ ... Show More
36m 44s