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Nov 2024
27m 17s

Exploring the Experience Economy — Joe P...

FUTURE OF STORYTELLING
About this episode
Today on the FoST Podcast, we revisit a conversation with Joe Pine, co-author of the seminal 1999 book The Experience Economy: Competing for Customer Time, Attention, and Money. In it, Joe predicted that creating memorable experiences would become a key aspect of business in the future— a prediction we’ve seen borne out with the rise of immersive and experie ... Show More
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