logo
episode-header-image
Nov 2024
27 m

135 How to Create a Strong Brand for You...

Kady Sandel
About this episode

Branding isn’t just for your clients - it’s essential for your design business too.

Often, designers overlook their own brand, assuming their work will speak for itself. But a strong brand identity is what sets you apart, attracts clients, and establishes you as a serious professional. In this episode, I share everything you need to know about creating a powerful brand for your business.

You will learn:

  • How to define your brand’s core values and mission.
  • Steps to build a consistent visual identity that represents you.
  • Tips for crafting brand messaging that aligns with your values.
  • How to structure your portfolio to attract the right clients.
  • Why consistency is crucial as your business grows.


Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!



Aventive Academy’s Resources:

Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

Free Client Portal for Designers: https://aventiveacademy.com/client-portal/

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

Up next
Oct 7
Why Branding Starts with Strategy, Not Design (with Dr. Nathan Bryan) | Ep 181
Most people don’t dream of becoming entrepreneurs in the lab. But when science meets innovation, business ideas are born.In this episode of The Profitable Graphic Designer, I’m joined by Dr. Nathan Bryan, a molecular medicine researcher turned product-based business owner. He sha ... Show More
35m 6s
Sep 30
The Courage to Create with Jeremy Slagle | EP 180
What does it really take to show up confidently as a designer?In this episode of The Profitable Graphic Designer Podcast, I’m talking with Jeremy Slagle, the founder of Slagle Design. With decades of experience, Jeremy shares what it means to have the courage to create, how he bu ... Show More
50m 51s
Sep 23
How I Went From Freelance Graphic Designer to Creative CEO | EP 179
Being fully booked does not always mean you are successful. I know because I hit ten thousand dollar months as a freelancer and still felt broke, exhausted, and trapped. In this episode of The Profitable Graphic Designer Podcast, I am breaking down the real difference between fre ... Show More
31m 59s
Recommended Episodes
Sep 1
154 | Mistakes, Difficult Clients & Lessons Learned in Running a Design Biz With Bre Hance
What if a side project could turn into a full-blown design career?In this episode, I chat with Bre Hance, founder and principal designer of InHance, who shares how she went from helping her husband with a few design projects to running her thriving interior design and build firm ... Show More
35m 32s
Jun 2025
Stop Designing for Your Client. Start Designing for the End User.
Too many Graphic Designers forget one brutal truth. Design is NOT for you, your portfolio, or even your client. It’s for their audience. Period. The client pays the bill, sure. But they’re not the one your work is for. And every time you forget that, your design gets weaker. Less ... Show More
38 m
Jun 2024
The Canva Conundrum: Are DIY Tools Undermining Graphic Design?
Ever feel like Canva's DIY approach is turning everyone into a "designer" including your  customers? It's a slap in the face for pros who see their craft being butchered by templates and shortcuts.This week on The Angry Designer podcast, we tackle the real problem with ... Show More
48m 3s
Oct 2024
581: The Architect's Dilemma: Navigating Tough Clients and Design Decisions with Chris Kempel of Kempel Architects
Architects often struggle to balance client expectations, business management, and the creative demands of design. Managing client relationships while ensuring high-quality design work, all within the constraints of time and budget can be overwhelming. Technology adds another lay ... Show More
56m 38s
May 2025
From Surfboards to Porsche – How Pennybridge Went Global Without Selling Out
Most graphic designers are told to niche down, play it safe, and follow the damn rules. Pennybridge did the opposite—and built a global, wildly successful studio from a surf town outside Australia’s big cities. This isn’t your typical design story. In this episode of The Angry De ... Show More
1h 30m
Feb 2025
Graphic Design Business Lessons by Andy Warhol. Turning Your Creativity Into Cash!
Graphic designers are taught to create, not sell—and that’s exactly why so many talented designers stay broke. The harsh reality? Talent alone won’t make you successful.The industry is full of insanely skilled designers who struggle to make ends meet while less talented ones cash ... Show More
44m 27s
Oct 2024
How-To Build a Thriving Graphic Design Business & Community using CropCon's Founder, Matt Dawson's Key Strategies
Think juggling a full-time Graphic Design job, a side gig, and a family is tough? Try doing all that while building one of the hottest Graphic design conferences in the U.S.! This week, on The Angry Designer Podcast, we sit down with Matt Dawson—founder of CropCon, Austin’s badas ... Show More
1 h
Mar 2025
#436 - Walter Hood, Creative Director & Founder of HOOD Design Studio
This week David and Marina of FAME Architecture & Design are joined by Walter Hood, Creative Director & Founder of HOOD Design Studio. The three discussed Walter’s childhood and education; architecture and landscape architecture differences; experimenting with different career pa ... Show More
1h 13m
Mar 2025
Coldplay’s Guy Berryman Says He Makes Clothes the Way He Makes Music
Guy Berryman grew up with an engineer's mind and a passion for making things. After studying mechanical engineering and architecture, he found global fame as the bassist of Coldplay. But his love for making things never went away. In 2020, he launched Applied Art Forms, a clothin ... Show More
38m 35s
Dec 2024
117\\ Listeners Q&A: Essential Tips for Interior Designers on Presenting Proposals and Managing Multiple Projects
Newbie interior designers often have questions as they start building their careers, balancing creativity with client satisfaction, and running a business effectively. In this episode, I answer questions sent in by listeners over the past couple of months. Some listeners were uns ... Show More
16m 52s