The movie musical “Wicked” collected a blockbuster $114 million in its opening weekend. Over the past year, Universal and its parent company Comcast have launched an all-out marketing blitz to blanket the world in “Wicked.” WSJ’s Erich Schwartzel reports on how it is the new Hollywood playbook.
Further Listening:- The Curtain Closes on Phantom of the Oper ... Show More
May 2023
PepsiCo’s New Healthy Diet: More Potato Chips and Soda
For years, big food and beverage companies like PepsiCo leaned hard into launching new, healthy food products. But recently, PepsiCo has decided to double down on its flagship chips and soda and is looking to make those products healthier. WSJ's Jennifer Maloney explains what it ... Show More
16m 15s
Sep 14
Why horror kills at the box office
Hollywood has always made money from vampires and brain-eating zombies. But this year's a record-breaker thanks to sequels, hilariously unlikely creators, and pure thrills. This episode was produced by Denise Guerra and Hady Mawajdeh, edited by Miranda Kennedy, fact-checked by Me ... Show More
30m 1s
Sep 2024
The Biggest Flop Of All Time?
Potentially the biggest flop of all time isn't from Hollywood, in publishing, or on the small screen. Richard & Marina discuss the failing of Sony's Concord, an online shooter game taken offline just two weeks after release.
From huge flop to huge success, The Chosen is perhaps ... Show More
42m 7s
Aug 2024
Why movie theatres are banking on ‘go big or go home’
<p>Going to the movies is getting <a href="https://www.theglobeandmail.com/arts/film/article-coming-soon-the-costly-and-bewildering-future-of-moviegoing/">more complicated</a>. When you want to pick a showing, you now have a growing list of premium options, from IMAX, to 3D, to S ... Show More
19m 59s
Jun 2025
🪩 “Mile High Upgrade” — Pan Am’s comeback. Apple’s Brad Pitt F1 pop. PeaceAI’s war-predictor.
<p>Pan Am Airlines is back after 34 years, but with a hotel, theater, & cafe… Because Brands > Logos.</p><p>Apple’s Formula1 movie premiers today… Brad Pitt proves how Hollywood powers Wall Street.</p><p>The newest industry to know is PeaceTech… because AI can predict (and ... Show More
20m 19s