logo
episode-header-image
Nov 2024
26m 16s

Canal de TV, mídia exterior, eventos e a...

UOL
About this episode
O episódio #201 do programa Mídia e Marketing recebe Bebeto Pirró, diretor de publicidade do UOL. Indicado ao Caboré deste ano na categoria Profissional de Veículo, Bebeto fala os motivos de sua indicação ao prêmio deste ano, considerado o maior da publicidade nacional. Além disso, o executivo fala das parcerias com empresas como Neooh e Pluto TV, da estreia ... Show More
Up next
Nov 24
Luiz Lara, do CENP: 'Propaganda cria uma percepção de valor maior do que a etiqueta de preço'
Como a publicidade se tornou a indústria de ponta da economia criativa que faz a roda da economia girar? O episódio #226 do programa Mídia e Marketing recebe Luiz Lara, fundador e chairman da Lew’Lara\TBWA e presidente do CENP (fórum da autorregulação do mercado publicitário). Na ... Show More
33m 34s
Nov 19
Novo podcast "Estrelas da Capa: As Histórias da Playboy" | Teaser
A Playboy brasileira esteve no centro de debates sobre fama, desejo, moral, mercado editorial e transformação social. Em “Estrelas da Capa: As Histórias da Playboy”, os jornalistas Adriana Negreiros e Juca Kfouri resgatam memórias dos cinquenta anos desde que a revista foi lançad ... Show More
2m 25s
Nov 10
Tatiana Ponce, da Natura: 'O consumidor está cansado de tanto conteúdo. Precisamos ser genuínos'
Do Rock in Rio ao Círio de Nazaré: como a Natura tem aproveitado seus patrocínios para conseguir novos consumidores? O episódio #225 do programa Mídia e Marketing conversa com Tatiana Ponce, vice-presidente de marketing, pesquisa e desenvolvimento de produtos da Natura e Avon. Na ... Show More
38m 35s
Recommended Episodes
Jun 2021
Marketing Strategies that Deliver the Goods with Casper's Ice Cream CMO Keith Lawes
<p>We talk about brands a lot on <i>Marketing Trends</i>. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent compani ... Show More
33m 13s
Oct 2023
How To Capitalize On The Subscription Business Model
<p>Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?</p> <p>Past president of the Information Marketing Association Ro ... Show More
43m 56s
Jun 2021
Marketing to Value: How Vital Farms is Taking a Different Approach to Reach A Unique Demographic
<p>Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequently reminded of, its that there is no secret recipe to understand consumer trends in the marketplace. All you can do is look at th ... Show More
38m 36s
Dec 2020
310 Unfiltered Marketing by Stephen Denny
<p><strong><em>Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World</em></strong> by Stephen Denny and Paul Leinberger</p> <p><span style="font-weight: 400;">You can fake authenticity. But in this digitally saturated age, you ... Show More
1h 26m
Feb 2022
[BEST OF] 5 Little-Known Facts About Consumer Behavior
tail spinning
52m 16s
May 2024
Alex Branning, Founder of Agent CRM - PIR Ep. 546
<p>Tony chats with Alex Branning, Founder of Agent CRM, a marketing and sales platform specifically built for insurance agencies to do all of marketing under one platform with a strong focus on compliance.<br/><br/>Alex Branning: https://www.linkedin.com/in/alexbranning/<br/>Agen ... Show More
46m 7s
Feb 2022
Why Every Brand Needs To Be A Content Machine in 2022 with Eric Dyck
Eric Dyck is co-founder of DTC Newsletter and Podcast, where he connects his subscribers to the exact performance marketing tactics that fuel profitable sales for the world’s fastest growing brands and agencies. Top 3 Value Bombs: 1. You shouldn't be afraid of hiring entrepreneur ... Show More
23m 52s
Oct 2021
Why gender-based marketing is bad for business | Gaby Barrios
<p>Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn ... Show More
14m 8s
Listen to millions of songs and podcasts on Anghami