Drawing from his extensive career, Sary shares insights into how augmented reality, voice interfaces, and electric vehicles are revolutionizing automotive design and marketing. He also explores the dynamic interplay between engineering and marketing, offering practical lessons and strategies for professionals navigating this fast-paced field.
Timestamps:
00:00 Welcome to the Show
00:49 Introducing Sary Hamadeh
01:54 Sary's Career Journey
04:49 User Experience in Automotive Marketing
12:16 The Role of Technology in Customer Experience
16:02 Electric Vehicles and UX
19:58 Connected Cars and Future Trends
26:27 The Evolution of Smart Cars
27:34 Electric Cars: Losing or Gaining Soul?
31:00 Marketing vs. Engineering in Automotive
32:43 The Importance of Seamless Digital Experience
34:38 Personalization in Automotive User Experience
37:16 Customer Expectations and Transparency
42:09 Adapting to New Automotive Features
43:32 The Role of Marketing in Car Design
44:51 Augmented Reality in Cars
47:17 Voice Interfaces in Cars
48:54 Key Skills for Automotive Marketers
50:12 Lessons Learned in the Automotive Industry
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