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Nov 2024
53m 18s

612. Is Macy’s Thanksgiving Parade Its M...

Freakonomics Radio + Stitcher
About this episode
The 166-year-old chain, which is fighting extinction, calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker. At least we think it is — Macy’s is famously tight-lipped about parade economics. We try to loosen them up. (Part one of a two-part series.) 
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