Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist Bob Gherardi, who shares his incredible journey from struggling illustrator to successful fine artist. Discover how Bob transformed his approach to marketing, embraced local art fairs, and found his niche with crows and ravens, leading to a remarkable $30,000 weekend in sales. Tune in to learn valuable insights on pricing, building connections, and the importance of stepping out of your comfort zone in the art world. Whether you're an emerging artist or a seasoned pro, Bob's story is sure to motivate and encourage you on your own artistic journey!
(00:00) - Introduction and Artist's Journey
(05:30) - Transition to Fine Art and Early Challenges
(10:00) - Rediscovering Art and Joining Art Storefronts
(15:00) - Finding a Niche and Art Fairs
(20:00) - Sales Strategies and Pricing
(25:00) - Online Sales and Marketing Efforts
(30:00) - Reflections on Growth and Future Goals
(35:00) - Black Friday and Holiday Marketing Plans
Bob's Website
https://www.gherardi.com/
Bob's Instagram
https://www.instagram.com/bobgherardi/
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