In today’s episode of Naked Beauty, I spoke to three writers from top beauty brands: Glossier, Dieux, and Sol de Janeiro for a deep dive into all things beauty copywriting. In the crowded landscape of beauty, tone, and voice are key ways for brands to break through the noise. I’ve been wanting to do an episode on this topic for so long - tune in for conversations with Laura Casciola of Dieux Skin, Hardeep Gill, formerly a copywriter for Glossier, and Janell Hickman of Sol de Janeiro for an in-depth discussion of what it takes to translate brand personality into copy that sells. We discussed the collaborative efforts it takes to write copy, the importance of intentional messaging, and how to customize copy for social media. We also got to dive into what it takes to become a copywriter and how artificial intelligence might change the field.
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