This week, I talk with my friend Mo Bunnell, founder of GrowBIG and the Bunnell Idea Group, which offers one of the most in-depth, relationship-driven trainings on sales and business development. Mo is the author of Give to Grow, a book I recommend to anyone interested in learning business development with a values-centered approach. We start by diving into Mo’s personal life, his deep commitment to family, and the strength of his marriage. In the second half, Mo shares his unique business development framework, applying it to my business in ways that make it practical and actionable. Mo’s insights reveal how success, when rooted in genuine connection, transforms careers and lives. I hope you enjoy this conversation with one of the kindest, most relationship-driven people I know. Let’s get to it!

In this episode:

(00:00) - Intro
(03:32) - How Mo ended up tied to a donkey in the Colorado mountains
(09:22) - Reflecting on 32 years of marriage
(12:41) - The power of writing down goals
(16:13) - Case study: Pursuing a dream home
(24:45) - Parenting and the importance of family rituals
(34:59) - Celebrating achievements and friendships
(37:21) - The role of community and friendship
(39:26) - Building a sense of belonging
(40:00) - The Breckenridge and Mashup experience
(41:01) - Creating and hosting events
(49:28) - Writing, publishing, and becoming an author
(01:03:35) - Applying the Give to Grow framework
(01:11:52) - The five lies we tell ourselves
(01:14:31) - Overcoming the lies and setting goals
(01:19:35) - Designing a buy-in process
(01:22:14) - Identifying and engaging with clients
(01:24:49) - The power of specialization
(01:30:37) - Creating scalable systems
(01:38:37) - Mo's beautiful future
(01:40:23) - Who Mo is becoming

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

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