The Future of Digital Advertising

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More

<p>Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While i ... Show More

<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss ... Show More

<p>In today&#39;s episode, we revisit my keynote speech from the Arctic15 conference in Finland back in June 2018. I discuss the necessity of practicality in brand-building and emphasize how businesses must demonstrate resilience in volatile times, whether it&#39;s periods of eco ... Show More

How much has marketing really changed in the last decade? It might not be as much as you think.<br /><br />This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the lat ... Show More

The world of digital marketing and hyper-targeted ads is always changing. But today’s guest has some insight into what could be around the bend. Alex Kukich is a uniquely experienced sales and marketing leader and the CRO at WITHIN. Alex shared what the landscape of digital adver ... Show More

This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ... Show More

The social media world is constantly evolving and changing, so even very experienced advertisers can struggle with social media marketing. In today's interview, host John Golden with guest Naira Perez, the founder of Spring Hill Digital. She will share her advice on how to use pa ... Show More