With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’s revenue ... Show More
Nov 21
The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)
<p>What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand.</p><p>In the sixth episode of <em>The Brand Builder’s Playbook</em>, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey W ... Show More
42m 54s
Nov 19
Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand
<p>If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a star ... Show More
48m 28s
Nov 14
The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
<p>Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?</p><p>In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most h ... Show More
44m 6s
Oct 2024
720: How to "Think Like Amazon" (with John Rossman)
Welcome to an interview with a seasoned business strategist and operator respected for his pivotal role in Amazon’s early days, John Rossman. In John’s book, Think Like Amazon, he provides 50 ½ answers drawn from his experience as an Amazon executive―and shows today’s business le ... Show More
43m 54s
Oct 2024
488: How to "Think Like Amazon" with John Rossman
<p dir="ltr">Welcome to Strategy Skills episode 488, featuring an interview with a seasoned business strategist and operator respected for his pivotal role in Amazon's early days, John Rossman. In John's book, <em>Think Like Amazon</em>, he provides 50 ½ answers drawn from his ex ... Show More
45m 32s
Jan 2025
521: Ex-Accenture Global CEO on Transformation: Human-Powered Leadership in a Disrupted World
<p dir="ltr">Welcome to Strategy Skills episode 521, an interview with the author of <em>Essential: How Distributed Teams, Generative AI, and Global Shifts are Creating a New Human Powered Leadership,</em> Dr. Christie Smith.</p> <p dir="ltr"> </p> <p dir="ltr">In this episode, C ... Show More
52m 32s
Jun 2025
#675 - Zero to $3M: Her Amazon Seller Story
<p>In this episode, we talked to a seller who began as a newbie on Amazon, asking questions in the Helium 10 Facebook group way back in 2019, and is now on pace to make $3 million in sales this year.</p>
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<p>► Instagram: instagram.com/serioussellerspodcast</p>
<p>► Free A ... Show More
35m 11s