Welcome to the PRmoment Podcast.
This is our quarterly bonus podcast, where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom
Raja publishes the listenership figures each quarter, which is good for insightful for PR, curious about how the public engages with radio and how the market is performing.
On the show today, we have Alex Blakemore,senior producer & newsroom daily editor at Markettiers, who will discuss the latest Rajar results for Q3 2024.
This quarter included the general election which was on the 4th July, the euros which started on the 14th June and the Olympics in July.
Here’s a summary of what Alex and PRmoment founder Ben Smith discussed:
2 mins 51 m people in the UK are listening to radio every week, 88% of the population.
4 mins The BBC’s share of Radio Listening is now at 40%.
“More than 1 in 10 people listen to BB local radio every week.”
“LBC UP is from 2,612,000 to 2,691,000”
“GB News Radio is from 518,000 to 611,000 (up by almost 100,000 this quarter.)”
7 mins What are the opportunities for PR people when engaging with radio?
“Greatest hits radio and the hits radio network are still doing very well as they reach 7,435,000 and 7,225,000 respectively. They announced just yesterday ahead of the Rajar results being released they are dropping regional programmes from its greatest hits radio service following a change in legislation.”
“These commercial stations are really thinking about how they can reach niche audiences.”
“Nearly half the UK listen to a podcast each week.”
14 mins Is the breakfast show still the most important radio show of the day?
“The biggest breakfast show is still Zoe Ball on BBC radio 2 with 6,277,000 people listening weekly to her show.”
“Capital Breakfast is also on the rise with Jordan North seeing another boost in his second Rajar results since moving to capital from radio 1 with 2 million 959 thousand people tuning in each week, up from 2 million 800 thousand last quarter.”