This episode is a re-run. It was originally published in March 2023.
As a construction subcontractor, building trust with general contractors is key to winning bids and securing repeat business. But how do you market your services effectively on a budget? Tune in to learn cost-effective strategies for success.
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Timestamps:
(1:35) - The marketing approach that they typically take is very traditional, some don't market at all
(3:19) - The main thing that you need to do over a long period of time is producing a piece of cornerstone content
(5:09) - On your website, you need to have what is called a pixel
(7:18) - It is no longer social media, it is now just media
(8:37) - Now it's not about the people, it's about the interests
(11:18) - It's more branding than direct response marketing
DISCLAIMER: The content of this podcast does not constitute legal advice, is not intended to be a substitute for legal advice, and can not be relied upon as such. You should seek legal advice or other professional advice in relation to any matters you or your business may have.
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