logo
episode-header-image
Oct 2024
14m 37s

Why is labiaplasty on the rise in Brazil...

Bbc World Service
About this episode

A quick warning before listening: in this episode we’re talking about female genitals, in quite a lot of detail.

Brazil has the highest number of plastic surgery operations in the world and it’s where the BBL, Brazilian Butt Lift, comes from. It’s also seeing a spike in demand for another procedure: labiaplasty; where the labia minora (the folds of skin either side of the vulva) are reduced in size.

There’s been a 15% rise in this kind of surgery in the last 4 years, according to the International Society of Aesthetic Plastic Surgery. And Brazil comes top in terms of the number of labiaplasties carried out - over 28,000 last year. Why are women getting this procedure done? Giulia Granchi from BBC Brasil explains.

The idea of a “perfect vulva” is not new - it’s been portrayed a certain way since sculptures in ancient Greece. Zoe Williams from the Vagina Museum in London explains the history of this idea - and why porn and social media has made it worse.

And we hear about two projects; the Labia Library in Australia and the Great Wall of Vulva (formerly the Great Wall of Vagina) by British artist Jamie McCartney, both with the aim of demonstrating the huge range of shapes and sizes of women’s genitalia.

Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 0330 12 33 22 6 Presenter: Hannah Gelbart Producers: Julia Ross-Roy, Lizzy Bella and Hayley Clarke Editor: Rosanna La-Falce

Up next
Yesterday
Rare earths - The most important minerals you probably haven’t heard of
Rare earth minerals are vital to modern human life - but you probably haven’t heard of them. They’re in our phones, computers and cars. These minerals aren’t actually that rare, but they’re difficult to extract - and this process can be pretty damaging to the environment. Mining ... Show More
11m 48s
Jul 8
‘I replaced my therapist with an AI chatbot’
From drafting emails to planning trips, AI has become like a personal assistant for lots of people around the world. Now, the technology is playing a new role: therapist. Rather than waiting for an appointment or paying to see a professional, thousands of people are turning to AI ... Show More
14m 31s
Jul 7
Meet Velvet Sundown - the band that doesn’t really exist
The Velvet Sundown have become a viral hit. The band have over a million streams on Spotify and are generating much discussion across the music community. Except the band and its members don’t actually exist. After weeks of speculation about whether they were real or not, the ban ... Show More
11m 14s
Recommended Episodes
Jun 2024
Opening the sealed section of labia shame with a former Dolly Doctor
New research released today from women’s Health Victoria is showing a sad state of affairs for how people see their genitalia in 2024. The research, which includes a nationally representative YouGov survey of more than 1000 Australians with a labia, found that porn and the 'onlin ... Show More
13m 22s
May 2019
What’s boosting the ‘Brazilian Butt Lift’?
It’s a dangerous cosmetic surgical procedure that’s all over social media. About one in every 3,000 women who undergo a Brazilian Butt Lift - or BBL - will die, but the stark statistics haven’t stopped its popularity. In the United States, for instance, the number of BBLs has dou ... Show More
23m 20s
Oct 2024
MINI: Labiaplasty Deep Dive
Today we’re flippin through all the flaps! Sofia is written by a listener who is newly recovered from her labiaplasty and changes Sofia’s view on the procedure. Labia pics on Reddit, spreading eagle in front of your living room mirror, tightness myths, innie vs outtie… sloots we’ ... Show More
19m 37s
May 2017
120: Vagina Twins, Sexual Harassment, & Skechers Step-Ups
Today is all about women in the news. We discuss the first woman to officially complete the Boston Marathon and her triumphant return 50 years later. We discuss Chrissy Tiegen's latest admission that she has armpit plastic surgery (and how Susie didn't even know that was a thing) ... Show More
1h 6m
Apr 2024
Clitoris : quelles sont les 3 choses à savoir ?
"Maintenant Vous Savez" c'est également deux autres podcasts qui décryptent la culture avec "Maintenant Vous Savez - Culture" et la santé avec "Maintenant Vous Savez - Santé". Quatre fois par semaine, nous vous proposons de découvrir les meilleurs épisodes. C’est le seul organe d ... Show More
4m 14s
Mar 2025
Special Episode: Rachel Gross & Vagina Obscura
For much of history, female reproductive anatomy has been studied only in the context of or in comparison to male reproductive anatomy. This shows in clinical trial design, in healthcare disparities, in the research questions we ask (or fail to ask), it’s even apparent in our lan ... Show More
48m 48s
Oct 2024
Did She Lie About Her Past With Plastic Surgery?
Ariana Grande claims she's never had plastic surgery EVER! Sure...which is why we're asking #BertShowFam to spill: have you ever had cosmetic surgery and nobody ever noticed what you got done? Hosted on Acast. See acast.com/privacy for more information. 
8m 28s
Nov 2024
Do You Like Your Labia ... Puffed? Plus The Man Who *Likely Faked His Own Death
Hey Lifers, It's officially Britt's bangiversary! She's tried to dupe Ben into a fancy gift but Ben's aware of her antics. We speak about the advice we got from our grandmothers. Some of it hasn't aged particularly well.  We might have found the world's most conflict avoidant man ... Show More
47m 12s
Dec 2024
When Was The First Boob Job?
Cosmetic procedures are a huge part of (most of our) worlds. With new ones seemingly cropping up all the time, the boob job feels like an old classic. What are the origins of the boob job? Who had the first ever one? And how has it changed over time? Today we're revisiting a conv ... Show More
59m 46s