logo
episode-header-image
Oct 2024
51m 14s

From $1M to $100M w/ the CEO Whisperer

Charles Schwartz
About this episode

In this episode, Charles plunges into the high-octane world of business scaling with Cameron Herold, the behind-the-scenes oracle who's transformed startups into industry titans. Cameron strips away the mystique of hypergrowth, offering a masterclass in turning vision into nine-figure reality.

From his early days as a college entrepreneur to coaching the likes of Kimball Musk, Cameron's journey is a testament to the power of systems thinking and cultural engineering. He dissects his evolution from a young business owner to the "CEO Whisperer," revealing the DNA of his "Vivid Vision" philosophy that's catapulted companies to unprecedented heights.

Charles and Cameron engage in a no-holds-barred dialogue, exploring the four pillars of Cameron's scaling strategy: focus, culture, systems, and leadership. They unpack the counterintuitive approach of "slowing down to speed up," the magic of situational leadership, and why creating a cult-like culture trumps traditional management in today's dynamic market.

Cameron's insights crackle with practical wisdom as he breaks down his unique operational strategies, from the game-changing "First Team" concept to the "Vivid Vision" revolution. He challenges conventional business thinking, advocating for a radical shift from doing to leading and from short-term hustle to long-term systems building.

KEY TAKEAWAYS:

• Uncover the secret sauce of Cameron's "Vivid Vision" technique and how it can align your entire organization for explosive growth • Learn why "firing fast" is crucial for maintaining a high-performance culture • Discover how the "First Team" concept can break down silos and supercharge your leadership team's effectiveness • Understand the power of situational leadership in developing a world-class team • Explore strategies for simplifying complex business processes that can turn chaos into scalable success without sacrificing quality

Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

KEY POINTS:

0:04 Exponential Growth: Cameron introduces his approach to rapidly scaling businesses. 8:00 Time Management: The conversation shifts to strategies for controlling and optimizing your time as a leader. 10:03 Financial Focus: Herold emphasizes the critical importance of understanding and focusing on business numbers. 12:14 Culture Branding: Discussing the power of branding every aspect of your company culture. 14:32 Vivid Vision: Exploring the concept of creating a clear, compelling future vision for your company. 19:01 Smart Work: The dialogue turns to the philosophy of working smart rather than just working hard. 21:58 Interdependence: Cameron delves into the balance between dependence and independence in business. 24:07 Systems Thinking: Highlighting the importance of fixing broken systems rather than blaming individuals. 27:54 Leadership Mindset: The conversation focuses on teaching leaders how to think strategically. 30:12 Skill Development: Herold outlines the crucial leadership skills that need training and development. 34:14 Training Importance: Emphasizing why ongoing training is vital for business success. 36:49 Coaching Value: The discussion shifts to the significant impact of coaching in leadership development. 39:07 Team Priorities: Cameron explains the concept of the "First Team" and its importance in leadership. 43:57 Book Recommendations: The episode concludes with Cameron's top book recommendations for business growth.

Up next
Aug 6
How to Steal $500 Million From Barkbox's Playbook - Henrik Werdelin
In this energetic episode, Charles sits down with Henrik Werdelin—creative entrepreneur and co-founder of BARK, the brand behind BarkBox—to explore how play, empathy, and identity fuel the growth of beloved consumer brands. Henrik unpacks the origin of BARK, revealing how a deep ... Show More
49m 34s
Jul 30
Reebok’s Founder Goes All In on AI - Joe Foster
In this dynamic episode, Charles sits down with Joe Foster—the legendary co-founder of Reebok—and Ben Weiss, CEO of Syntilay, to unpack what it really takes to build legacy brands that stand the test of time. Joe shares the untold story of growing Reebok from a small UK-based ath ... Show More
1h 4m
Jul 24
Generated $2 Billion Leveraging AI - Susan Sly
In this powerful episode, Charles sits down with Susan Sly—tech entrepreneur, AI innovator, and health warrior—to unpack how she rebuilt her life from rock bottom to billion-dollar impact. Susan shares her gripping story of being diagnosed with progressive multiple sclerosis, los ... Show More
1h 1m
Recommended Episodes
Jan 2025
How He Built a $1M/Day Brand Through Bold Marketing and Innovation | Rudy Mawer | EP 56
In this episode, Rudy Mawer shares his journey from a fitness entrepreneur to a global branding and marketing powerhouse, generating $1 million a day in revenue and managing $300,000 daily ad spends. He discusses the pivotal role of personal branding, the importance of embracing ... Show More
31m 59s
Apr 2025
Burnout, Balance, and Building Forums with Justin LaRocque
In Episode 226 of The Business Development Podcast, Kelly Kennedy welcomes back serial entrepreneur and CFO-turned-forum-founder Justin LaRocque for a raw and powerful conversation on what it really takes to build a business — and a life worth living. Justin shares the behind-the ... Show More
59m 33s
Dec 2024
The 1% Mindset: Success through Focus, Team Building, and Marketing Mastery [REPOST] | Andy Elliott | EP 51
Andy Elliot advocates for achieving top-tier status in one's industry by focusing on mastery in a singular area rather than diversifying efforts. Throughout the conversation, there is a recurring emphasis on the significance of constant self-improvement, resilient mindsets, and s ... Show More
45m 39s
Jun 17
I Let Go of the Hustle. Embraced Feminine Leadership. Built $10M.
127 founders (net worth: ~$1M–$100M+) opened up their personal books. Want to see how your finances stack up? https://www.joinhampton.com/wealth-reportJess Chan scaled to 7 figures fast, then tore it all down. Today, she’s worth ~$10M, spends less than ever, and says profit > rev ... Show More
43m 30s
Mar 2024
#61 Trend Magic: Your Key to Success
Welcome to another episode of the Natural Born Leader Podcast! In today's episode, I explore the common struggle entrepreneurs face when trying to grow their businesses. Many smart entrepreneurs find themselves locked in an uphill battle, attempting to play the trillion-doll ... Show More
4m 55s
Apr 2025
Why Branding Beats Marketing: Inside His Billion-Dollar Network | Dan Fleyshman | EP 68
In this high-energy podcast episode, Dan Fleischmann shares his expertise on personal branding, networking, and entrepreneurial success. He discusses his signature events like Elevator Nights and the Aspire Tour, emphasizing the importance of creating meaningful connections, buil ... Show More
15m 24s
Aug 2024
How Youtube Can 10X Your Business | Evan Carmichael | EP 35
I sit down with YouTube expert Evan Carmichael, who shares powerful insights on how entrepreneurs can leverage YouTube to grow their businesses. Evan emphasizes that many entrepreneurs underutilize YouTube due to fear and lack of experience, but insists that it should be a primar ... Show More
29m 23s
Aug 2024
61: Rebuilding After Shutting Down a $40M Business - Colin Wayne
Colin Wayne (CEO @ Wayne Enterprises Inc) joins us in this special episode hosted by Ashton Shanks, where we dive deep into his journey from being a fitness model to CEO of one of Alabama's fastest-growing companies. In this episode, Colin shares how he leveraged social media to ... Show More
50m 11s
Jul 2024
How to Scale a Start-Up
Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail . That’s because new ventures and corporate initiatives alike must sustain profitability at scale, according to Harvard Business School senior lectu ... Show More
27m 45s
Dec 2024
$1B and Counting: Steve Houghton’s Five Pillars for Living a Truly Wealthy Life
What’s the real cost of building wealth—and how do you stay grounded after achieving it?Steve Houghton, a billionaire entrepreneur, has a life philosophy that’s as intentional as his business strategies. From self-made success to crafting a fulfilling personal life, Steve shares ... Show More
39m 33s