The 4th Quarter is here! It’s the busiest shopping season of the year and a can’t-miss opportunity to bring more revenue into your subscription box business. If you haven’t started preparing for your 4th quarter promotions, it’s time to start.
This episode is all about maximizing your 4th quarter sales by tapping into your existing audience and subscriber base.
I’m sharing five promotions you can run this season. You’ll serve your audience by making gift-giving easy and bring more revenue into your business.
The holiday gift box is not one of your regular subscription boxes. Instead, it’s a one-time box that your audience can buy for someone on their gift list… or even for themselves (we encourage this!)
A holiday box is a great way to increase your subscriber base. Make it easy for a holiday box recipient to become a subscriber.
Presale these boxes in October or early November to allow for as many sales as possible and to give you time to get inventory in, pack, and ship well before holiday shipping deadlines.
I pre-sell holiday gift boxes every year. My audience knows to expect them and they sell out every year!
Plan this launch in October or early November. Grab people’s attention before they get too far into the noise of holiday shopping for others – when they’re still shopping for themselves.
Use this launch to generate FOMO about your upcoming boxes! Add a free bonus gift to get your audience excited and help you gain subscribers before the end of the year.
3 - Gift Subscriptions
This is one of the easiest promotions you can run. I run a gift subscription promotion once a year – around Black Friday.
I add excitement and fun by offering a free month for a 6-month subscription or 2 free months for a 12-month subscription! Gift subscriptions bring revenue in upfront and fulfillment doesn’t start until after the first of the year when the holiday craziness is over!
4 - Curated Boxes
Having excess inventory is the nature of the beast when you’re a subscription box owner. Put that inventory to use by curating new one-time boxes. These boxes are perfect for gift-giving. Remember, this is your opportunity to serve your audience by making gift-giving easy!
Give these boxes new names and get creative! Remember, you’re not ordering new items for these boxes, you’re simply curating a new experience using items you already have.
5 - Mystery Boxes
Mystery boxes are a great way to get rid of excess inventory! Don’t worry about careful curation, these boxes are about packing them full of value and making it fun for your customers. They’re also about earning extra revenue and clearing out inventory that’s taking up extra space so you don’t carry it into the new year.
If you haven’t run multiple 4th quarter promotions in the past, don’t try to do all five! Instead, choose 2-3 and start planning now. These promotions are a great way to maximize sales during this most important time of the year.
Join me for this episode as I walk you through five promotions subscription box owners can run to maximize 4th quarter sales.
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