Apr 22

Episode 301: Don’t Get Stuck in the Book Writing Process – Know Your Audience

Jim Edwards and Stew Smith discussed how to create and start writing the book. Why and how do you get to develop a book idea? See how Jim and Stew think through the process that most people get stuck on a easy piece because you do not thoroughly understand the audience of who you ... Show More

47m 34s

Apr 12

Episode 300: Book Interview Question Genie Walk-Through with Jim Edwards (A Master Class in Content Creation)

Learn how Jim Edwards uses his sales copy and content marketing AI tools to help you develop interview questions for podcasts or for other content needs. This Genie Hack is one of Jim Edward's software tools that makes developing content for articles, podcasts, sales descriptions ... Show More

53m 12s

Apr 1

Episode 299: Jim Edwards Genie Hack with Brainstorm Coaching Offer Genie with Previously Written Content

Jim Edwards and Stew Smith walk you through a Genie Hack by taking a chapter (or article) you have written to help you create a list of coaching plans and offers for higher ticket items using previously written content. Check out Jim’s words of wisdom as he breaks this down for a ... Show More

48m 55s

Apr 2025

How to Turn Your Customer Base into a Community

“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the co-founder of ... Show More

17m 22s

May 2025

From Inspiring to Irresistible: How to Make Your Content Sell

In this special Summer Series Flip episode, I’m bringing you an incredible conversation I had with the amazing Samantha Daily on her podcast Makeshift Happen. We dive deep into one of the most important reasons why your content might not be converting—hint: it’s not your consiste ... Show More

1h 2m

Mar 2025

Enhancing Sales Skills

In this episode of "Accelerate Your Business Growth," host Diane Helbig welcomes sales leadership expert Charlie Locke to explore the intricacies of building successful sales teams. Charlie, known for co-founding SDR Nation with Michael Gagliano, discusses the persistent stigma a ... Show More

39m 27s

Oct 2025

585 – Crafting Your Sales Pitch

Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action. Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/ Crafting an effective sales pitch isn't about being slick or persuas ... Show More

18m 56s

Feb 2025

Why That Worked #8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those ins ... Show More

42m 12s

Apr 2025

Small Business Bytes: How to Tell Your Business Story and Drive Customer Loyalty

People don’t just buy products – they buy stories. So how do you tell yours in a way that sticks, connects, and builds loyalty? In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez explains how you can write a brand story that does more than jus ... Show More

8m 19s

Jul 2025

Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those ins ... Show More

45m 8s

Sep 2024

Matthew Dicks: The Storytelling Expert

Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical investors into champions. Learn why most leaders tell stories that fail, and discover the counterintuitive techniques that mak ... Show More

2h 1m

Oct 2025

Episode 561: Stop waiting for everything in your business to be perfect and just start

Get your 2026 sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. In this episode, Fiona demonstrates the power of simply getting started by recording directly into her phone's voice memo app. She explores how perfectionism and overthinking ... Show More

14m 44s

Nov 2025

Macro vs. Micro: Sales Skills That Actually Matter

Send us Fan MailBill and Bryan break down the difference between macro and micro sales skills—and why both matter more than you think. Inspired by a prospect who called out his own team for not asking clarifying questions, this episode explores the big-picture capabilities that s ... Show More

17m 54s

Episode 240: Create Book Titles, Topics,...