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Oct 2024
58m 16s

Episode 240: Create Book Titles, Topics,...

SALES COPYWRITING AND CONTENT MARKETING HACKS
About this episode
Jim Edwards and Stew Smith discuss one of Jim's latest software Genies, which allows the user to create the perfect topic for a book (or long article) for their specific market. This genie also allows the user to brainstorm chapters and sections of the book. Check it out and save yourself months of time trying to create the perfect topic and chapters to writ ... Show More
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Oct 21
Episode 323: "Chat GPT Can't Give You an Answer to Questions You Do Not Even Know to Ask" - Jim Edwards
Jim Edwards and Stew Smith discuss the after action lessons learned from a recent book launch and get on the topic of offering coaching programs to differentiate yourself from AI. The quote below was created by Jim:"Chat GPT Can't Give You an Answer to Questions You Do Not Even K ... Show More
42m 15s
Oct 21
Episode 322: The Launch Checklist: What You Actually Need Done Before Pressing Go
Jim Edwards (https://www.copyandcontent.ai) says, “A deadline without consequences is just a suggestion wearing a watch.” Check out the GO Test Before you press go, ask five questions:1. Is the close date set? 2. Is every major content and communication piece scheduled? 3. Is the ... Show More
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Sep 23
Episode 321: A Great One-Time Offer Does Not Sell More. It Removes the Next Problem
Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution PrincipleEvery meaningful purchase creates a new kind of pressure… or a new problem to ... Show More
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