logo
episode-header-image
Oct 2024
30m 36s

173: Is It Time for a Commercial Space?

SARAH WILLIAMS
About this episode

“If it doesn’t scare you, you’re not dreaming big enough.” - Sarah Williams


Most of us launch our subscription box businesses from a spare bedroom, the garage, or even the kitchen table. But when do you make the decision to move out of the house and into your own commercial space? 


In this episode, we’re talking with Cheryl Ham of Hypnotic Yarn. She’s been on the show in the past talking about challenges she faced at different stages of growth in her subscription box business. 


While still managing a full-time career in high-pressure sales, Cheryl started selling hand-dyed wool via an e-commerce store. She added a subscription box, Yarnable, and grew that side of her business slowly and steadily until she reached 300 subscribers. 


Launching the Launch Your Box Way & Hitting 700 Subscribers 

Cheryl discovered Launch Your Box, joined, and jumped right in. When she launched again – following the launch plan I teach inside the group – something amazing happened. Cheryl more than doubled her subscribers, gaining 400 in less than 24 hours! 


Moving Her Subscription Box Out of Her Home

By this point, Cheryl’s subscription box had taken over her house. She moved into a new commercial space and hired some team members. Her subscription box business continued to grow, reaching 1600 subscribers through increased retention and quarterly launches. 


In less than two years, Cheryl had outgrown that commercial space. Again, she needed more space. The problem? Cheryl couldn’t find a commercial space to meet her needs. 


Bigger Space Leads to New Challenges

Cheryl finally found a new space. A space so big it scared her. She knew she needed a lot more space, but 8,000 square feet? She found herself terrified to make that jump until she had a realization. Scary doesn’t always mean bad. 


Cheryl talked about how every move has meant learning new processes. Inventory management and fulfillment look different in the new, bigger space than in the smaller commercial space or in her home. 


Hiring has also been a challenge this year. Cheryl lost 3 team members this past spring and struggled to backfill those positions until after summer. Once she sought out new avenues for hiring, she was able to hire 2 new team members. 


Continued Growth and Focus on Creating Experiences 

What’s next for Hypnotic Yarn, Yarnable, and Cheryl? They’re focused on growing the non-subscription side of the business using lessons learned from Yarnable. Cheryl knows the importance of creating an experience for her subscribers and uses that knowledge to create experiences for customers who purchase one-off kits. 


Focusing on non-subscription sales allows Cheryl to maximize off-hours and weeks when she and her team are not as busy with subscriptions. It is also a great way to convert non-subscribers! 



Episode 16 - Afraid of Having 700 Subscribers?

Episode 105 - Scaling Your Subscription Box Business


Find and follow Cheryl: 


Join me in all the places:  


Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Up next
Yesterday
205: You're Not Failing—You're Just Not Being Seen
Feeling stuck in your subscription box business, even though you’re doing all the things? This episode is your wake-up call—and your pep talk. Sarah breaks down why your lack of growth likely isn’t about your product or your effort… it’s about visibility. Most box owners aren’t f ... Show More
10m 1s
Jul 9
From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue
“Start with what you have and build up to what you want.” Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry. Rachel and I met at la ... Show More
22m 14s
Jul 4
204: The Numbers That Matter: 5 Metrics Every Box Owner Must Track
When was the last time you really looked at your numbers? I’m not talking about follower count or how many likes your last reel got. I mean the real numbers in your business. The ones that actually tell you if your subscription box is healthy, sustainable, and built to grow. If t ... Show More
12m 12s
Recommended Episodes
Nov 2024
BUSINESS: The Simplest, Cheapest Business You Can Start Today
BUSINESS: The Simplest, Cheapest Business You Can Start Today Welcome to Join Up Dots! In today’s episode, we’re diving into one of the easiest, most straightforward ways to start a business with little investment and minimal risk. If you’re looking to start small but think big, ... Show More
16m 28s
Dec 2024
650. "I’m not sure which of my marketing strategies I should be focusing on- help!" | Coaching Session
Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure wh ... Show More
57m 3s
Feb 2025
Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out w ... Show More
35m 30s
Oct 2024
How to Scale & Launch a Successful Online Course with Gemma Bonham-Carter
“Your business shouldn’t be your whole life, it should be the vehicle that helps create your dream life.” Online Business Strategist Gemma Bonham-Carter is here this week to tell us about her journey from public health to a seven-figure digital entrepreneur - and it is nothing sh ... Show More
37m 52s
Jul 7
706. The 4-Step Path to a Profitable Product-Based Business
Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you ... Show More
23m 26s
Jan 2025
653. Why You’re Stuck in Your Product Biz and How to Start Moving Forward
Welcome to another episode, product bosses! It’s the start of 2025 and today, I’m reflecting on the past year and sharing my insights on why you might not be making progress in your business plus how you can change that.In this episode, I’m digging into the common pitfalls entrep ... Show More
23m 48s
Jan 2025
660. "How do I build a profitable and thriving product-based business?" | Coaching Session
Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to buildi ... Show More
43m 24s
Apr 7
680. How To Start an Ecommerce Business in 2025
It’s 2025! You’re finally ready to take the plunge into entrepreneurship. Or maybe you’ve been working on the “next big thing” for a while now, but are stuck on how to get it off the ground. Guess what… you can do it! And I’m here to help. In this episode, I’m breaking down the k ... Show More
14m 10s
Mar 2025
673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ... Show More
44m 39s
Jan 2025
The Secret to Selling $20K+ Masterminds Using Instagram
What if selling $20K, $50K, or even $100K programs could feel effortless—like a powerful conversation grounded in connection, where both you and your ideal clients are equally aligned and excited? In this episode on the Freedom Queen Podcast, Bridget shares how to master your mes ... Show More
19m 42s