In this episode, Maddi's discusses the newest trend to hit our social media channels - live shopping.
Live shopping combines the 'social' of social media with the immediacy of online shopping, creating a real-time, interactive experience where brands showcase products, engage with customers, and drive instant sales.
Maddi discusses the key benefits for brands—like increased engagement, instant conversions, real-time feedback, and FOMO-driven sales—that make this strategy so effective.
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