Oct 2024
44m 26s
In this SSPI-WISE Presents podcast, SSPI Director of Engagement Tamara Bond-Williams speaks with Penelope Longbottom, former Senior Advisor, Satellite Division at Sage Communications, now retired, and a Member of the Space & Satellite Hall of Fame and Andrea Maleter, former Technical Director at the Futron Corporation, now retired, and the 2010 SSPI Mentor of the Year.
Penelope launched her eponymous firm Longbottom Communications, LLC, in 2000. It was a full-service branding, public relations and marketing communications firm that advised and served a spectrum of clients in the global space, satellite, telecommunications and broadband sectors. In 2015 the firm was acquired by McLean-based Sage Communications, at which time Ms. Longbottom took full retirement. In 2016 she was inducted into the SSPI Hall of Fame in honor of her contributions fostering global awareness and the benefits of satellite communications to governments, enterprises, public safety, disaster management and ever-evolving applications and markets.
Penelope devoted over three decades to helping her employers, and later clients, drive strategic messaging and branding to foster market growth and help a skeptical public understand and utilize satellites for rapidly expanding communications capabilities. She applied her PR and marketing expertise first in the analogue world of television and cable broadcasting, through the evolution of digital direct-to-home TV and radio, mobile communications and multiple business applications and vertical markets. She entered the industry in 1985 as Director of Communications for Hughes Communications. Departing Hughes in 1996, Penelope was tapped by Lockheed Martin Corp. to help stand up and brand its newly created Lockheed Martin Intersputnik unit in London, a new partnership with Russia. Following that short-lived venture, Penelope was appointed VP of Lockheed Martin’s Space & Strategic Missiles Division. In 1999, she joined XM Satellite Radio to brand and drive the go-to market strategy of this first U.S.-licensed digital satellite radio operator to launch.
Andrea Maleter spent some 40 years in the global satellite, telecommunications and aerospace industries. As a consultant at PricewaterhouseCoopers and Futron she provided policy, regulatory, investment and marketing advice to telecommunications companies, satellite manufacturing businesses and governments worldwide on areas including strategies for new technology implementation; telecommunications sector policy and privatization. Prior to consulting she held management positions at INTELSAT and COMSAT where she participated in the development of global telecommunications satellite markets and the planning and procurement of new satellite systems.
Andrea currently serves as Co-Chair of the SSPI-WISE Mentoring Working Group and has been instrumental in the formation and success of the SSPI-WISE Mentorship program.