Rami Helali is the Co-Founder & CEO of Kotn, a Toronto-based world class clothing brand dedicated to producing high-quality, affordable cotton basics. Born in Canada and raised in Cairo, Rami's early exposure to entrepreneurship, inspired by his family's ventures, fuelled his passion for building businesses.
With a commitment to ethical manufacturing and sustainable practices, Kotn has grown rapidly, establishing a global team and opening 9 stores. Rami is also dedicated to social impact, leading initiatives that support Egyptian cotton farmers and contribute to local communities. They have formed partnerships with 5000+ farmers, 3,712 farms and 21 schools.
After graduating from Ivey Business School, he worked in the music industry before launching Kotn in 2015 alongside co-founders Mackenzie Yeates and Benjamin Sehl.
SPONSORS:
Nawy: The largest proptech in Africa
https://www.nawy.com
WUZZUF & Forasna: Leading hiring platforms in Egypt
https://wuzzuf.net/
https://forasna.com
TIMESTAMPS:
00:00 - Introduction
01:40 - Rami & Kotn
08:57 - Challenges
13:30 - Fashion Value Chain
18:45 - Branding & Marketing
40:45 - Fashion Industry Cycles
47:25 - Building A Successful Brand
57:42 - Closing Remarks
SOCIAL LINKS:
X: https://x.com/moghamrapodcast
Instagram: https://www.instagram.com/moghamrapodcast/
TikTok: https://www.tiktok.com/@moghamra
LinkedIn: https://www.linkedin.com/company/moghamra/
YouTube: https://www.youtube.com/@Moghamra
CONTACT REFAI:
Feedback - give feedback to Refai: https://uk.linkedin.com/in/refaix