In today's episode of Manifest Daily, I'm chatting with Jenny Lei, the visionary behind Freja NYC, a slow fashion brand known for its beautifully crafted, timeless bags. Jenny shares how she built Freja from scratch, staying true to her values of sustainability, quality, and meaningful growth—without outside investment.

We dive into her journey, the challenges of creating a purpose-driven brand in a fast-paced world, and why Freja is a love letter to all dreamers. If you’re curious about the art of slow fashion and building a brand with heart, this episode is for you!

In today’s episode, we’ll dive into:

What sparked the idea for Freja NYC, and how Jenny got started building the iconic brand
The advantages and disadvantages of self-funding a fashion brand
Balancing trends with timeless design — what does this process look like
Mindsets that entrepreneurs must adopt for success
Work and life balance and how Jenny manages to do all the things without burning out
Upcoming projects that Jenny is excited about
And more!

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