episode-header-image

Oct 2024

20m 20s

The Missteps That Led Nike Off Course

THE WALL STREET JOURNAL & GIMLET

About this episode

Under CEO John Donahoe, Nike pulled away from retailers and ramped up production of its classic sneaker lines. Now sales have plummeted, the company has lost market share to competitors and Donahoe is stepping down. WSJ's Inti Pacheco discusses what went wrong.

Further Reading:

-Nike CEO John Donahoe Stepping Down After Rocky Tenure

-How Nike Missed the Boom in Running Culture

-Nike Reverses Course as Innovation Stalls and Rivals Gain Ground

Further Listening:

-Nike’s Sneaky Sneaker Thieves

-How Allbirds Lost Its Footing

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