It can feel at times like there's nothing we don't know about Trump. However, there are still a few select people who seem to be able to uncover more and more, giving us critical insight into the former President. In this episode, Rick interviews Pulitzer Prize-winning journalists Susanne Craig and Russ Buettner about their new book, Lucky Loser: How Donald Trump Squandered His Father’s Fortune and Created the Illusion of Success. They delve into Trump’s long-standing strategy of creating an illusion of wealth, his reliance on tax loopholes, and how he used his father's empire to prop up his failing ventures. The conversation also touches on Trump's role in the USFL's downfall, his relationship with banks, and the lasting impact of The Apprentice on his public image.
Susanne and Russ' book, Lucky Loser: How Donald Trump Squandered His Father’s Fortune and Created the Illusion of Success, available now.
Timestamps:
(00:01:30) Lucky Loser
(00:08:31) Trump's properties
(00:13:29) The real Trump
(00:21:38) The Trump brand
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