Audience building is the key to a successful subscription box launch. It’s also the key to the growth and sustainability of your subscription box business. In today’s episode, we’re talking about 5 ways to build an audience for each stage of the subscription box journey.
A reality of a subscription box is that each month will also bring cancellations. They’re simply a part of doing business. And the only way to continue to grow your subscription box business is to continue to grow your audience, to get in front of new people and convert some of those people into subscribers.
Focusing on these 5 things consistently is going to help you grow your audience – and you need to grow your audience to grow your business.
If you’re brand new and don’t have an audience yet, you need to spend time building an audience. I say it all the time. You can’t have a successful launch if you’re launching to no one!
Building social media content - get your social pages going and build content on those pages. Get a minimum of 10 posts up right away. See 10 Post Ideas When Starting Your Business Get super consistent. Post daily and work up to twice a day.
Share on your personal profile - share from your business page onto your personal page. People in your personal network are part of the audience you’ve already built. Let them help you expand your reach.
Set up a page like ad - these ads are simply an introduction to you and what you do. People simply click the thumbs up and then they’re following your business page. This pushes you in front of people you’d never get in front of. Launch Your Box members, find the training inside the “Building Your Audience” module.
Video - short video and LIVEs - Let your audience get to know you. Listen to episode 170 to learn how Tracey Phillips built an amazing audience of over 100,000 people by consistently doing LIVE videos.
Set up your email CRM - part of building your audience is building your email list. Our favorite email CRM is Klaviyo.
If you are selling products, actively building an audience, or already have a subscription box, these 5 steps are for you. Make these a habit. You should be doing them all year round.
10 Post Ideas When Starting Your Business
Episode 170 of The Launch Your Box Podcast
Downloadable Email Opt-In Freebie Ideas
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