Hashem is joined this week by accomplished fashion designer Faiza Bouguessa. The two consider the trials and tribulations of founding a successful business, and the importance of finding an authentic design aesthetic for one’s brand. Influenced by vintage elegance, Faiza discusses how Bouguessa is a display of her own unique, minimalist style, and why she aims to create timeless pieces that resonate with her true self-expression.
Links:
Chapters:
00:00 Coming up..
08:25 First career at Emirates
09:19 The fashion bug
13:11 The business case for modest fashion
23:09 Hiding behind her brand
25:44 Beyoncé
30:54 The fashion production cycle
36:23 Faiza’s regrets
39:32 The future of Bouguessa
43:43 Is Dubai the New York of today?
45:30 10 years of Bouguessa