In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Craig Jooste, president of Genie Senior Services, about effective demand generation tactics and strategies for driving business awareness in the senior services industry. They explore the importance of marketing technology, CRM systems, and the "foundational 4" system for business success.
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Key Discussion Points:
(00:01:56) Introduction to Craig Jooste and Genie Senior Services: Craig shares the story behind Genie Senior Services and how the business helps seniors during the relocation process.
(04:03) Overview of Genie Senior Services' Business Model: Craig dives into the business model and the key areas that make the franchise successful.
(08:24) Importance of Bedside Manner in Hiring: The role of compassion and communication when hiring for senior services.
(10:39) Marketing Strategies for Genie Senior Services: Craig discusses how they raise awareness and generate demand for their services.
(15:54) Leveraging Marketing Technology and CRM Systems: The role of technology and CRM systems in driving business efficiency and growth.
(17:20) The "Foundational 4" System for Business Success: Craig explains the foundational pillars that contribute to long-term business success.
(19:32) How to Connect with Craig Jooste: Where listeners can learn more about Genie Senior Services and connect with Craig.
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Guest Bio:
Craig Jooste is the president of Genie Senior Services, a franchise specializing in senior relocation services. Originally from South Africa, Craig moved to Canada and has a background in franchising, having worked with 1-800-Got-Junk? and launching Wow 1 Day Painting. He co-founded The Local Handyman Group and now leads Genie Senior Services, focusing on helping seniors relocate with care and professionalism.
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