<p>Today's video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk.
I also share my approach to consumer segmentation, which invo ... Show More
Jul 8
Codie Sanchez x GaryVee: AI, Marketing & Building a Lasting Business
In this interview, Codie Sanchez sits down with Gary Vaynerchuk for a wide-ranging conversation on where attention is shifting, how AI is changing the landscape of marketing and entrepreneurship, and what it really takes to build a business that lasts. Codie challenges Gary in wa ... Show More
1h 15m
Jul 1
How You Can Spot Trends Before Everyone Else | The OGs Podcast
What a conversation! In this episode of OGs of Playmaker Original presented by DraftKings, I sit down for an unfiltered, wide-ranging talk about where I came from, what shaped me, and why I see the world the way I do today.We go deep on my childhood as an immigrant kid from the U ... Show More
41m 13s
Jul 2024
102. Three Marketing Experiments Every Business Needs To Try
Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ... Show More
50m 8s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Feb 2025
The Evolution of Marketing: What Worked Then vs. What Works Now
Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highli ... Show More
8m 13s
Aug 2024
502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your ide ... Show More
1h 3m