<p>Today's video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk.
I also share my approach to consumer segmentation, which invo ... Show More
Today
Why AI Will Force You to Grow | Aspire Keynote 2025
In this keynote from the Aspire 2025 event, GaryVee unpacks the rapid rise of AI and what it means for entrepreneurs, leaders, and creators. He explains why the biggest risk in this new era isn’t AI itself, but failing to grow, adapt, and strengthen your mindset. From practical e ... Show More
52m 51s
Yesterday
The Future of Collectibles: Sports Cards, Non-Sports & the Hobby in 2025
In this episode, GaryVee dives into the evolving world of collectibles, from sports cards to non-sports cards and the broader hobby. He shares insights on where the market is heading in 2025, how collectors and entrepreneurs can capitalize on cultural shifts, and why passion-driv ... Show More
34m 54s
Jul 2024
102. Three Marketing Experiments Every Business Needs To Try
Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ... Show More
50m 8s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Feb 2025
The Evolution of Marketing: What Worked Then vs. What Works Now
Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highli ... Show More
8m 13s
Aug 2024
502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your ide ... Show More
1h 3m